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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,303 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

BG

Nov 15, 2022

Nice summary of research behind the power of social media, and a useful background for understanding and adding rigor to planning the structure of marketing to win word of mouth from viral content.

GM

Jul 29, 2016

This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.

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1126 - 1150 of 1,683 Reviews for Viral Marketing and How to Craft Contagious Content

By Tori R

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Nov 17, 2016

This course was amazing. Thank you!

By Hiang K

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Aug 17, 2024

Very useful and easy to understand

By Ken S J

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Oct 17, 2022

Very insightful, great strategies

By Jeannette G

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Jan 29, 2021

Highly engaging and informational.

By Mariana P

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Sep 21, 2020

love the classes and the examples!

By Fahad U R K

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Apr 8, 2020

It was very hepful and interesting

By Enimien E I

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Jul 18, 2017

Absolutely amazing and very useful

By Glenis A

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Jul 5, 2017

It was wonderful, I learned a lot!

By Edima U

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Jun 28, 2017

Amazing content for work and life.

By Christopher C S

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May 3, 2017

Very interesting and enlightening.

By Jean M

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Apr 25, 2017

i learnt alot of things .thank you

By nurin w

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Sep 17, 2021

well done very interesting course

By Marian C

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Aug 13, 2021

Very clear, interesting and agile

By Nwogbaga R

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Jul 1, 2020

It was engaging and enlightening.

By Lilian W

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Jun 17, 2020

Very informative and interesting!

By Rachel B

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May 7, 2020

Professor was amazing. Thank you!

By Helena S P

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Jul 18, 2017

Brief but fascinating and useful.

By Aleena C S

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Apr 16, 2017

Enjoyed the course! Very helpful!

By Somesh N

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Jan 9, 2017

Short, Crisp and very insightful.

By Julio C O

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Dec 14, 2016

It's the best course ever I taked

By Kevin H

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Dec 28, 2015

highly entertaining and energetic

By Udalaya N

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Oct 28, 2021

the tests are way too easy......

By Uday r

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Jun 9, 2020

very resourceful, worth learning

By Viviana G T

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Oct 21, 2019

Very useful for content creation

By FU D

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May 12, 2018

interesting and rewarding course