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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,303 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

BG

Nov 15, 2022

Nice summary of research behind the power of social media, and a useful background for understanding and adding rigor to planning the structure of marketing to win word of mouth from viral content.

GM

Jul 29, 2016

This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.

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1001 - 1025 of 1,683 Reviews for Viral Marketing and How to Craft Contagious Content

By Angela N C

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Nov 16, 2024

An excellent course. I definitely recommend it.

By Amirhossein R

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Nov 27, 2021

That was a great course with practical examples

By Fifin T

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Apr 22, 2021

enjoyable, useful, engaging, short, and concise

By SHERWIN D

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Feb 27, 2021

This will help me a lot with starting my pages.

By Juan C A G

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Jul 11, 2019

Very useful information in a easy way to learn!

By Felipe P

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Oct 19, 2017

Really usefull and dynamic course. I recommend.

By Andy C

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Sep 13, 2017

It's great course I ever learned,so eazy to und

By Ady L

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Jul 11, 2017

Thanks. i love the course and its presentation.

By Amir V

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May 4, 2016

very well structured and explained. Thank you.

By Raini

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May 10, 2024

One of the best classes I have ever completed.

By Sharlene C

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Dec 11, 2021

OMG. That professor was an awesome instructor.

By Ignacio C

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May 19, 2020

Ya no me permite entrar al curso para repasar.

By Sofia M C

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May 29, 2019

A very interesting course, i really suggest it

By Ahmed N

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Mar 7, 2018

The most easy to understand course I must say.

By Jiwei L

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Apr 19, 2017

very useful course, I've learned a lot from it

By Gianluca S

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Apr 11, 2017

Very useful, the audio is a little bit too low

By Buntu M

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Apr 9, 2017

Amazing Course, I will use it accordingly. :-D

By Rafal J

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Apr 7, 2017

An excellent and funny professor! Great course

By Nur L b A A

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Jan 16, 2017

I find the lecture videos very understandable.

By Cyril D

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Dec 27, 2015

Very good content and delivery, a true keeper.

By Carina

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Oct 16, 2023

I learned so much. This course is phenomenal.

By Esraaa M

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Jan 23, 2023

i really enjoyed this course and learned alot

By Shamir W

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Jun 8, 2022

Jonah berger is simply amazing . No words....

By Aira D

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Sep 17, 2020

Prof made it easier to understand and absorb.

By Erik L

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Aug 7, 2020

Very good intro into key marketing principles