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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,303 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

BG

Nov 15, 2022

Nice summary of research behind the power of social media, and a useful background for understanding and adding rigor to planning the structure of marketing to win word of mouth from viral content.

GM

Jul 29, 2016

This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.

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1026 - 1050 of 1,683 Reviews for Viral Marketing and How to Craft Contagious Content

By Klara M L

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Jul 29, 2020

A lot of useful general knowledge. I like it.

By Juan E S

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Jun 5, 2020

Simple, Claro y Efectivo. Un curso excelente.

By M A H

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Jun 1, 2020

I'd like to see more courses by Jonah Berger.

By Karina H

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May 12, 2020

Great content! Very well explained and useful

By Sausan R U

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Nov 13, 2019

Excellent examples given which you can follow

By Ankit Y

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Jun 18, 2018

Very interesting topic learning a lot from it

By tiffany k

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May 10, 2018

very insightful and I love the quick lessons.

By Bianca P

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Mar 27, 2017

Great Course! I cant wait to use these tools.

By José d J D l C G

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Dec 5, 2015

Excellent teacher and course. Congratulations

By Andres A P

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Oct 14, 2021

Is a must course for all the marketing pro´s

By Mohammad P

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Oct 7, 2020

nice. it was outstanding course , I loved it

By Tsang C F

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Aug 8, 2020

The course is very good and easy to catch up

By Kimberly H

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Jul 25, 2020

I loved this course ! It was quick and easy!

By Cristine L T L

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May 30, 2020

So easy to get the info and memorize. Thanks

By Vyne N

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Apr 28, 2020

Loved every second of it! I highly recommend

By Lidja J

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Apr 19, 2020

Amazing, very useful information. Thank you!

By Sanjay K

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Jul 3, 2017

Very well Structured and easy to comprehend!

By Sari A A

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Feb 9, 2021

Nice method to understand the word of mouth

By Isabella P

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May 10, 2020

Really good, easy to understand and useful.

By Samir B

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Jul 1, 2019

I learned a lot, and recommend it for sure.

By Felicia C B

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Feb 8, 2019

Interesting, engaging, completed in 2 days.

By Diego M

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Oct 16, 2017

Very complete and incredibly informational!

By Boris V

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Jun 8, 2017

Very good stuff. I would love to have more.

By Gurdeep S

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Feb 7, 2017

Great Course and content with apt examples.

By Abdul B

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Jan 27, 2017

Absolutely amazing course! A complete Must!