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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,303 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

BG

Nov 15, 2022

Nice summary of research behind the power of social media, and a useful background for understanding and adding rigor to planning the structure of marketing to win word of mouth from viral content.

GM

Jul 29, 2016

This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.

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1151 - 1175 of 1,683 Reviews for Viral Marketing and How to Craft Contagious Content

By Chris L

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Jan 29, 2018

Great course and very insightful

By Aizat S

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May 3, 2017

good content and useful insights

By XIAOWEI M

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Apr 20, 2017

Great course. Really enjoyed it.

By Kunal D

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Feb 12, 2021

I absolutely loved this course.

By Anabell P

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Jan 13, 2021

I loved this professor!! Thanks

By Maria N

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Apr 9, 2020

Excellent content and examples.

By Alabi A

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Jan 5, 2020

I found the course informative.

By Edson d O

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Apr 26, 2018

Very nice and helpful course!!!

By Mariana F

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Oct 22, 2017

Excellent course, very helpfull

By Diana M E V

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Jun 28, 2017

Very usefull and easy to learn!

By Marshall S

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Jun 21, 2017

Great introduction to marketing

By Belle L

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Jun 12, 2017

Compact and applicable content.

By Musharraf A

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Mar 27, 2017

Its a good informational course

By Virginia V

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Nov 1, 2022

Really digestible information!

By Anu A

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Jun 4, 2022

loved the stories and examples

By Wendy M

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Jun 2, 2020

I really enjoyed this class!!!

By Rishabh P

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May 9, 2020

Great course to develop skills

By ryan d

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Jul 3, 2018

Great course, great professor.

By Mehakdeep S

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Jun 18, 2017

good course for entrepreneurs.

By kaung n

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Dec 10, 2016

Thanks for course. It amazing!

By Gisele A

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Oct 4, 2016

Really interesting the details

By Artur P

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Jul 7, 2024

Very interesting and engaging

By Anna B

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May 30, 2024

It was quite good. Thank you!

By Igor S

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Jan 5, 2023

That was exciting. Thank you!

By Solomon C

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Sep 18, 2020

The course is very insightful