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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,303 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

BG

Nov 15, 2022

Nice summary of research behind the power of social media, and a useful background for understanding and adding rigor to planning the structure of marketing to win word of mouth from viral content.

GM

Jul 29, 2016

This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.

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1176 - 1200 of 1,683 Reviews for Viral Marketing and How to Craft Contagious Content

By Priyal M

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Jul 7, 2020

Excellent course was to good.

By Mina F

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Mar 15, 2019

Informative and entertaining!

By Radka G

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Apr 16, 2018

Brilliant, really enjoyed it!

By Jessica

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Oct 17, 2017

This was a really fun course!

By Conrad A

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Sep 6, 2017

Very informative . Thank You.

By Hector F

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May 2, 2017

Simple and usefull knowledge.

By PEYTON

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Dec 17, 2016

Smart people; great concepts.

By Paola P

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Oct 25, 2016

I loved it! Thanks Professor!

By Muhammad I A T

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Dec 21, 2015

Simple, Effective and Useful.

By Genius 1

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Jan 4, 2025

This course is very helpful.

By Peter P

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Nov 24, 2022

Very engaging and enjoyable.

By Marley J

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Mar 17, 2021

Great Course! Learned a lot!

By Motolani O

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Apr 6, 2020

Very informative, and useful

By Mani V

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Mar 27, 2020

Best course I have ever done

By Aisling

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Jun 20, 2017

Very interesting and useful!

By Lusako N

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May 14, 2017

Great practical information.

By Алена

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Feb 11, 2017

Very good but rather simple.

By Heidi L S

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Nov 21, 2023

Valuable and memorable info

By Francesco G

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Mar 25, 2020

Congratulation to everybody

By Evgeny T

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Nov 4, 2017

Very exciting! Thank you :)

By Kalah K

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Aug 17, 2017

Great information! Thanks!

By Liviu C

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Oct 16, 2016

Engaging and fascinating ;)

By Anchit A

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Jun 3, 2020

Great, simple, insightful.

By Austin G

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Jun 18, 2017

Phenomenal course and prof

By Радохлебов Е

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May 2, 2016

Exellently crafted course!