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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,303 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

BG

Nov 15, 2022

Nice summary of research behind the power of social media, and a useful background for understanding and adding rigor to planning the structure of marketing to win word of mouth from viral content.

GM

Jul 29, 2016

This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.

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1276 - 1300 of 1,683 Reviews for Viral Marketing and How to Craft Contagious Content

By Sarah Y

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Mar 28, 2020

Wonderful class!

By Ron D

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Jul 14, 2019

Very Informative

By Bhagirath V

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Apr 20, 2019

Very insightful.

By Burnell N

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Jan 21, 2019

very informative

By Milagros T

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Aug 17, 2017

very informative

By Jose L

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Jul 11, 2017

very informative

By Didier B

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Jun 16, 2017

Excellent course

By Sumi J

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Feb 1, 2017

Very good course

By Alejandro H

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Oct 23, 2016

Amazing! Thanks!

By Bianca D

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Jun 22, 2023

Adorei o curso!

By Majdi W

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Jul 29, 2022

Amazing course.

By Adriana M

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May 20, 2022

Great course!!!

By Thanh P

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Sep 1, 2021

It's very good.

By 倚婷 张

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May 8, 2020

Helpful courses

By Akshata

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Apr 1, 2020

Amazing content

By Panagiota N

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Sep 30, 2019

Viral Marketing

By David L

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Jan 23, 2018

Amazing course!

By Meddox H

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Sep 12, 2017

Good Experience

By Francisco J M E

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Jun 23, 2017

Amazing course!

By Aliona K

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Aug 8, 2016

Very insightful

By Maulidia D

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Nov 29, 2021

Good material!

By Vitor P F

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Sep 2, 2020

True history.!

By Khaled A M

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Jan 8, 2020

Amazing course

By Walfredo d F

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Nov 26, 2019

Great classes.

By Mathangi N

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May 2, 2019

Very Concrete!