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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,303 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

BG

Nov 15, 2022

Nice summary of research behind the power of social media, and a useful background for understanding and adding rigor to planning the structure of marketing to win word of mouth from viral content.

GM

Jul 29, 2016

This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.

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1226 - 1250 of 1,683 Reviews for Viral Marketing and How to Craft Contagious Content

By Slavev V

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Jun 5, 2020

I liked it very much!

By Etik B

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Jan 16, 2020

I enjoyed this class!

By Vesna

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Oct 19, 2017

Excellent! Thank you.

By Alex W

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Jul 5, 2017

really useful course!

By Camilo A

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Jan 24, 2017

Very practical course

By rebeca e

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Apr 7, 2022

Very helpful course.

By Shashank S

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Apr 10, 2020

Engaging and Useful!

By Carlos E B S

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Aug 28, 2018

Nice course. Thanks!

By Eslam M

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Mar 13, 2018

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By Abigail S

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Nov 8, 2017

Very helpful course!

By Ayushi K

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Jan 31, 2017

Excellent Course....

By Akvilė V

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Mar 22, 2016

Very good and useful

By Sarah R

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Jan 10, 2022

Really informative

By giorgina v

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Apr 13, 2020

Was so informative!

By PATEL D R

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May 22, 2019

excellent course.!!

By Tomás A

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Feb 20, 2018

Very good material!

By Chara s

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Sep 8, 2017

fun and informative

By Craig A

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Aug 20, 2017

One of my favorites

By nuno p

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May 20, 2017

Very nice course!!!

By Sorabh S

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May 13, 2017

Very helpful course

By Eleanora W

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Oct 4, 2024

i like the teacher

By Angienskal

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Feb 17, 2021

Very Good Course!!

By Dr. P F

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Nov 8, 2018

Excellent material

By Rosa M A

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Nov 18, 2017

enjoyedwatchingit!

By Sarah M

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Aug 11, 2017

FASCINATING!!!!!!!