You'll learn to launch, optimize, and measure multi-channel digital advertising campaigns that drive measurable results. This hands-on course combines strategic campaign management with performance analytics to help you become proficient in managing advertising budgets across Google Ads, Meta, and other platforms. You'll gain practical experience creating ad groups, implementing tracking systems, conducting keyword research, and analyzing Quality Scores to improve campaign performance.
Performance Marketing and MultiChannel Campaign Optimization
Performance Marketing and MultiChannel Campaign Optimization
This course is part of Market Research Analyst Professional Certificate Professional Certificate
Instructor: Professionals from the Industry
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
9 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Launch multi-channel ad campaigns with proper tracking, budget allocation, and performance measurement across Google Ads and Meta.
Optimize Google Ads campaigns using Quality Score analysis, keyword research, and negative keyword implementation for improved ROI.
Analyze campaign performance data to calculate CPA, ROAS, and cost savings while presenting actionable budget reallocation recommendations.
Measure advertising effectiveness using brand lift surveys and control group analysis to quantify campaign impact on brand awareness.
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
March 2026
Taught in English
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This course is part of the Market Research Analyst Professional Certificate Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Coursera
There are 9 modules in this course
You will learn the foundational elements of multi-channel campaign management by understanding strategic principles, implementing proper tracking systems, and executing coordinated campaigns across Meta and Google Ads platforms.
What's included
3 videos2 assignments
You will learn performance analysis techniques by understanding key metrics, systematically evaluating multi-channel campaign data, and developing data-driven budget reallocation recommendations that maximize advertising ROI.
What's included
3 videos3 assignments
You will learn the systematic setup of Google Ads campaigns by creating tightly themed ad groups, implementing multiple ad formats, and configuring strategic bidding approaches for optimal campaign performance.
What's included
3 videos1 reading2 assignments
You will learn the systematic analysis of Quality Score components and implement data-driven optimization strategies to improve keyword relevance, ad copy effectiveness, and landing page experience for enhanced campaign performance and reduced advertising costs.
What's included
3 videos1 reading3 assignments
You will learn the strategic process of identifying irrelevant search terms through systematic keyword research and transform this analysis into comprehensive negative keyword lists that prevent budget waste in paid search campaigns.
What's included
3 videos1 reading2 assignments
You will learn systematic measurement techniques to quantify the financial impact of campaign optimizations using before-and-after analysis of key performance indicators and cost metrics that demonstrate ROI improvements to stakeholders.
What's included
4 videos1 reading3 assignments
You will learn how to set up and configure brand-lift surveys within advertising platforms to measure campaign effectiveness among new audiences.
What's included
2 videos1 reading2 assignments
You will learn the analysis and interpretation of brand-lift measurement results to quantify campaign effectiveness and generate strategic insights for executive reporting and campaign optimization.
What's included
3 videos3 assignments
You will create a comprehensive multi-channel digital advertising campaign by integrating campaign management, performance optimization, keyword research, and brand measurement skills to launch, monitor, and evaluate advertising effectiveness across Google Ads and Meta platforms.
What's included
3 readings1 assignment
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