Coursera

Market Research Analyst Professional Certificate Professional Certificate

Limited time! Save 40% on 3 months of Coursera Plus and full access to thousands of courses.

Coursera

Market Research Analyst Professional Certificate Professional Certificate

Digital Marketing Analytics and Campaign Strategy.

Build expertise in SEO, campaign analytics, CRM automation, and data visualization.

Included with Coursera Plus

Earn a career credential that demonstrates your expertise
Beginner level

Recommended experience

4 months to complete
at 8 hours a week
Flexible schedule
Learn at your own pace
Earn a career credential that demonstrates your expertise
Beginner level

Recommended experience

4 months to complete
at 8 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Launch and optimize multi-channel digital ad campaigns using Google Ads, Meta Ads, UTM tracking, and performance metrics like CPA and ROAS.

  • Apply SEO best practices and SEMRush to conduct page audits, build keyword lists, and measure improvements in search engine rankings over time.

  • Manage customer data and automate marketing workflows using HubSpot CRM, email sequencing tools, and funnel performance analysis techniques.

  • Analyze and visualize campaign performance data using pivot tables, Google Analytics 4, Tableau, and BI dashboards to guide strategic decisions.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

March 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your career with in-demand skills

  • Receive professional-level training from Coursera
  • Demonstrate your technical proficiency
  • Earn an employer-recognized certificate from Coursera

Professional Certificate - 11 course series

What you'll learn

  • Build comprehensive campaign tracking systems using UTM parameters and analytics tools to measure performance across channels.

  • Create and schedule social media content with strategic hashtags while analyzing engagement metrics to optimize campaigns.

  • Design email marketing campaigns using platform templates and measure success through open rates and click-through metrics.

  • Conduct keyword research and analyze cost-per-click data to inform paid advertising strategies and budget allocation.

What you'll learn

  • Launch multi-channel ad campaigns with proper tracking, budget allocation, and performance measurement across Google Ads and Meta.

  • Optimize Google Ads campaigns using Quality Score analysis, keyword research, and negative keyword implementation for improved ROI.

  • Analyze campaign performance data to calculate CPA, ROAS, and cost savings while presenting actionable budget reallocation recommendations.

  • Measure advertising effectiveness using brand lift surveys and control group analysis to quantify campaign impact on brand awareness.

What you'll learn

  • Design and deploy market research surveys using Google Forms to gather customer insights and validate product concepts.

  • Build and manage customer contact records in HubSpot CRM while tracking leads through sales qualification stages.

  • Create social media content schedules and respond to customer interactions using professional templates and tools.

  • Monitor brand mentions across social platforms and measure marketing effectiveness using quantitative metrics.

What you'll learn

  • Create social media graphics that meet platform specifications and align with brand guidelines using industry-standard design tools.

  • Conduct on-page SEO audits using professional tools to identify technical issues and optimization opportunities for digital content.

  • Apply buyer journey frameworks to classify and organize content assets, ensuring marketing materials guide customers effectively.

  • Verify brand asset usage across digital platforms by applying official brand guidelines and documenting compliance for team review.

What you'll learn

  • Apply SEO techniques to write, optimize, and publish web content that ranks in search engines and engages target audiences.

  • Audit websites using SEMRush to identify and fix on-page SEO issues like meta tags, headings, and accessibility elements.

  • Analyze performance metrics in Google Analytics 4 to evaluate content effectiveness and guide data-driven optimization decisions.

  • Create and distribute short-form video content for social media while tracking engagement metrics to improve performance.

What you'll learn

  • Build and test multi-step automated email sequences using marketing automation tools with personalized content and scheduled delivery.

  • Analyze campaign performance metrics against industry benchmarks and calculate conversion rates to identify optimization opportunities.

  • Manage lead data in CRM systems by importing contacts, updating lifecycle stages, and creating follow-up tasks for sales teams.

  • Audit marketing assets for brand compliance using style guides and score adherence to visual standards across digital channels.

What you'll learn

  • Create and manage project task cards in Trello using due dates, checklists, and key project management acronyms.

  • Apply the SMART framework to set measurable marketing goals and write concise internal updates for your team.

  • Share and manage documents in cloud-based collaboration tools by assigning correct permission roles and verifying access.

  • Define core marketing concepts and apply a SWOT analysis to evaluate a product's strategic position in the market.

What you'll learn

  • Schedule and manage a data-tagged weekly content calendar using social media tools, then analyze performance metrics to optimize future posts.

  • Build audience personas from behavioral and demographic data, and evaluate how persona-based content performs to refine your content strategy.

  • Monitor customer interactions across digital channels, document them in a CRM with sentiment tags, and meet service-level response standards.

  • Apply sentiment analysis to classify and trend customer feedback, then synthesize findings into clear, stakeholder-ready insights for your team.

What you'll learn

  • Build a data-backed omni-channel marketing plan using SWOT analysis, personas, and KPIs.

  • Design and deploy audience surveys, then analyze demographic data to surface key insights.

  • Organize marketing campaigns with visual project management tools and sprint retrospectives.

  • Set KPI targets, monitor mid-quarter performance, and develop data-supported action plans.

What you'll learn

  • Calculate mean, median, and mode to interpret marketing data.

  • Build Excel pivot tables and track KPIs in shared documents.

  • Pull and document web traffic metrics using analytics platforms.

  • Create charts in Tableau or Power BI to visualize campaign results.

What you'll learn

  • Build interactive dashboards connecting GA4, CRM, and ad platforms.

  • Analyze conversion funnels to pinpoint drop-offs and hypothesize fixes.

  • Configure event tracking and evaluate marketing channel performance.

  • Visualize campaign trends and communicate insights to stakeholders.

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Professionals from the Industry
238 Courses 35,970 learners

Offered by

Coursera

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions

¹Based on Coursera learner outcome survey responses, United States, 2021.