Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,537 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

Filter by:

1851 - 1875 of 7,113 Reviews for Foundations of Digital Marketing and E-commerce

By Javie L

•

Nov 19, 2022

The breakdown and pacing of the study is well organized and motivating to learn through

By R

•

Nov 17, 2022

very helpful & gave me a full view about what going on in all channels

Thank you so much

By Durai v g

•

Nov 6, 2022

this coursera is helpful for me to know about the original ethics of digital marketing

By Tinotenda D

•

Oct 21, 2022

Best course ever!!! so proud of myself for attaining this certificate.thank you google

By Prince H

•

Oct 18, 2022

I have learned a great deal from taking this course. I would recommend it to everyone.

By Santhosh S

•

Sep 18, 2022

Gained a lot of information about digital marketing in this module, yet more to learn.

By Galina M

•

Sep 13, 2022

Amazing. Storries are so simple and clear. So much new and unknown before information.

By Dr.Mustafa H

•

Aug 24, 2022

Great course, was very informative, didn't feel the time, and had excellent lecturers.

By Harshal S

•

Jun 13, 2022

Authenticate material, easy understading, great representation and fantasatic examples.

By Giridhar R

•

Jun 11, 2022

It has been very useful for me in understanding the core concepts of Digital Marketing.

By Adeel Z

•

May 19, 2022

HIghly recommended, You must enrolll if want to have career in digital marketing field.

By Renato G

•

Nov 6, 2025

Me ayudó muchisimo en tener bases de algo que quiero trabajar muy aparte de mi carrera

By Thaissa D

•

Feb 28, 2025

Excelentes insights e abordagem dos principais conceitos que se trabalha em Marketing!

By Paula M

•

Oct 25, 2024

This course will help you to gain basic knowledge in Digital Marketing and E-Commerce.

By Tania P M M

•

Sep 11, 2024

This was an excellent training, it helped me to understand basics regarding Marketing.

By Andrea G

•

Aug 27, 2024

I am a 62 year old woman but I guess you can teach and old dog new tricks - loving it.

By Nataly C U S

•

Aug 7, 2024

Me gusto mucho, es un programa completo y dictado por profesionales, 100% recomendado!

By Murtaza H

•

Jul 12, 2024

Really good foundational information. Pace was great and videos chunked out perfectly.

By Martina N

•

Jun 3, 2024

very well made and super engaging. If you easily get bored this is definitely for you!

By sandisiwe g

•

May 31, 2024

This course is the best. I've gained so much information and I am ready to leaen more.

By Okuhle M

•

Mar 18, 2024

Very informative digital marketing and e-commerce course, I’d definitely recommend it.

By Alvaro C

•

Feb 6, 2024

Effective based structure for quick understanding. I squeezed every drop or knowledge!

By Charlie L R

•

Nov 9, 2023

So insightful and enlightening! Totally looking forward to continuing the certificate!

By Morgan H

•

Nov 1, 2023

This course does a great job at laying the groundwork for the Digital Marketing space.

By Nisma M

•

Oct 26, 2023

help to provide a strong foundations before going further into Digital Marketing world