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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,537 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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1801 - 1825 of 7,113 Reviews for Foundations of Digital Marketing and E-commerce

By Boyalakunta R

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Jun 28, 2022

super & Thank you so much for providing this oppurtunity fot me......Super explanation....

By Md. A H

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Jul 25, 2025

It's an Amazing Course in my life, I teach lots of them, highly appreciate me. Thank you.

By huzaifa i

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Apr 19, 2025

its insane as I would say this has strengthen me towards the ecommerce and digital skills

By ابوحفص ا

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Feb 16, 2025

The best course to learn digital marketing. In it, you will learn marketing from scratch.

By Hugo G

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Jan 10, 2025

Excelente curso, muy ameno y funcional, te lleva de la mano aprendiendo de forma natural.

By Valendy D

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Sep 2, 2024

it was great to review some that I already know and some that learned through this course

By Pooja A

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Jul 26, 2024

For someone with 0 previous knowledge of digital marketing, this is a good starting point

By lauricha e

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Apr 17, 2024

Loved this course. Its a good foundation if you are a beginner or want to change careers.

By Aleksandra G

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Dec 23, 2023

Fab! Learned so much & a really inspiring introduction to digital marketing & e-commerce.

By Asif A S

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Dec 8, 2023

Very Informative and knowledgeable Course for Digital Marketers and E-commerce intitaters

By Madan T

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Jul 11, 2023

Thanks for this amazing course as I am able to understand the basics of digital marketing

By Deepak R

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Jul 11, 2023

Best course on foundation of digital marketing and e-commerce. Highly recommended to all.

By Christina S

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Mar 21, 2023

I really love this course. I learned a lot and gained clarity to what I have been doing!

By Melyssa L B

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Mar 7, 2023

Very informative for career wise and if you have your own business or plan on having one.

By tariq h

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Mar 7, 2023

I really

love this education

website

coursera is best for skills

seekers

and job seekers

By Aadilah H

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Dec 11, 2022

A well structured course. The information was useful, interesting and easy to understand.

By Milena F

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Dec 2, 2022

Very nice and well-explained. I'm so grateful of having such good professors in the area.

By JULIO C G L

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Sep 23, 2025

Me parece que da muy buen contenido y las bases para conocer sobre el marketing digital.

By Penny K

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Sep 13, 2025

Love the course makes it easy to navigate and learn very interective for online learning

By MYHA T G G

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May 3, 2025

Me encantaron los videos,explican muy bien.Me gustan igual como hablan de como trabajan.

By Isabel A

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Apr 30, 2025

Excelente para comenzar de una forma más estructurada en el campo del Marketing Digital.

By Uriel E G

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Apr 22, 2025

gran material, solo que no te es fácil obtener el certificado al ir acabando los niveles

By Jamarley L

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Apr 3, 2025

Very educational and covers enough material to get you started on this 7-course journey.

By Marianie B

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Oct 15, 2024

Super insightful! You don't need any marketing experience to get started on this course!

By Kassidy E

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Sep 12, 2024

Simple yet thorough-I learned a lot about the basics of e-commerce and digital marketing