Marketing decisions are only as strong as the data behind them. In this course, you'll build the analytical and technical skills to transform raw marketing data into clear, compelling insights that drive real business outcomes. Working across spreadsheets, business intelligence tools, and web analytics platforms, you'll learn to track user behavior, measure campaign performance, and visualize the full customer journey from first click to final conversion.
Advanced Marketing Analytics, Funnels, and Dashboarding
Advanced Marketing Analytics, Funnels, and Dashboarding
This course is part of Market Research Analyst Professional Certificate Professional Certificate
Instructor: Professionals from the Industry
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
9 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Build interactive dashboards connecting GA4, CRM, and ad platforms.
Analyze conversion funnels to pinpoint drop-offs and hypothesize fixes.
Configure event tracking and evaluate marketing channel performance.
Visualize campaign trends and communicate insights to stakeholders.
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
March 2026
Taught in English
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This course is part of the Market Research Analyst Professional Certificate Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Coursera
There are 9 modules in this course
You will learn systematic funnel analysis techniques to identify conversion barriers and develop data-driven hypotheses about user behavior patterns.
What's included
2 videos1 reading2 assignments
You will learn the technical skills to build comprehensive dashboards that integrate GA4, social media, and CRM data into unified business intelligence interfaces for strategic decision-making.
What's included
1 video2 readings3 assignments
You will learn the technical implementation of event tracking systems, focusing on GTM tag configuration for form submissions and external links, with systematic real-time validation processes to ensure data accuracy.
What's included
3 videos1 reading2 assignments
You will learn systematic channel performance analysis using GA4 acquisition reports, attribution modeling, and strategic ranking methodologies to identify highest-converting marketing channels for data-driven budget allocation decisions.
What's included
4 videos1 reading3 assignments
You will learn essential spreadsheet techniques to transform raw marketing campaign data into organized, analyzable formats using pivot tables and performance metrics calculations.
What's included
3 videos1 reading1 assignment
You will learn the interpretation of time-series marketing data through line chart analysis, distinguishing between meaningful business signals and random fluctuations to inform strategic marketing decisions.
What's included
3 videos1 reading2 assignments
You will learn the foundational skills of connecting marketing data sources to business intelligence platforms and creating interactive dashboard visualizations that reveal customer journey insights and conversion performance patterns.
What's included
3 videos1 reading1 assignment
You will develop advanced analytical skills to transform dashboard data into strategic insights, systematically identify high-impact optimization opportunities, and create actionable improvement plans that drive measurable marketing performance enhancements.
What's included
3 videos2 readings2 assignments
You will create a comprehensive marketing performance analysis by integrating conversion funnel analysis, multi-channel performance evaluation, campaign data analysis, and interactive dashboard creation. This project synthesizes skills from advanced marketing data analysis to produce actionable insights that drive campaign optimization decisions.
What's included
3 readings1 assignment
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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