Strategic Digital Marketing helps learners build job-ready skills in digital marketing strategy, data-driven marketing, and campaign optimization. Across three courses, learners develop practical expertise in marketing analytics, audience targeting, channel selection (search, social, email, and content), and measuring ROI to improve performance. Created with University of Arizona faculty, this Specialization prepares learners to plan, execute, and optimize multi-channel digital marketing campaigns aligned to real business goals.
Applied Learning Project
Learners will complete hands-on projects that mirror real digital marketing work, including building a strategic plan, selecting channels, and creating a data-driven campaign brief with goals, audiences, messaging, and KPIs. Using realistic scenarios and performance data, they’ll apply marketing analytics to measure results, optimize tactics, and recommend next steps to improve ROI.
