Transform raw product data into strategic decisions that drive business growth. This comprehensive specialization equips you with the complete analytical toolkit to diagnose user behavior, forecast initiative impact, design rigorous experiments, and communicate insights that influence product strategy. Through hands-on projects spanning funnel analysis, churn diagnostics, A/B testing, and engagement monitoring, you'll develop the systematic approach that distinguishes data-driven product teams from those relying on intuition. You'll master frameworks used by Meta, Netflix, and leading tech companies to optimize products serving billions of users. By completing this specialization, you'll confidently lead analytics implementations, identify growth opportunities, prevent performance declines, and present recommendations that align cross-functional teams around measurable outcomes.
Applied Learning Project
Throughout this specialization, you'll complete hands-on projects that mirror real product analytics challenges. You'll analyze user funnels to identify conversion bottlenecks, diagnose churn patterns to improve retention, design A/B tests to validate features, and build monitoring systems that detect performance issues before they impact business metrics. Each project uses industry frameworks and tools, from creating prioritization matrices for backlog management to developing control charts for engagement tracking, ensuring you can immediately apply these skills in professional settings.
