Alex Genadinik

B2B Sales: High-Impact Questions, Active Listening Specialization

Seize the savings! Get 40% off 3 months of Coursera Plus and full access to thousands of courses.

Alex Genadinik

B2B Sales: High-Impact Questions, Active Listening Specialization

Learn Modern B2B Sales Strategies.

Gain sales skills like cold outreach, lead warming, as well as using emotional intelligence in sales

Alex Genadinik

Instructor: Alex Genadinik

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

12 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

12 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • B2B sales

  • Sales copywriting

  • Become effective at sales by using empathy and emotional intelligence

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

January 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 10 course series

What you'll learn

Skills you'll gain

Category: Lead Generation
Category: Closing (Sales)
Category: Cold Calling
Category: Communication Strategies
Category: Customer Acquisition Management
Category: B2B Sales
Category: Sales Strategy
Category: Overcoming Objections
Category: Sales Process
Category: Sales
Category: Rapport Building
Category: Selling Techniques
Category: Phone Sales
Category: Inside Sales
Category: Negotiation
Category: Marketing Strategies
Category: Email Marketing
Category: Sales Presentation
Category: Account Strategy
Category: Outside Sales

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: General Sales Practices
Category: Empathy
Category: Active Listening
Category: Rapport Building
Category: Sales Strategy
Category: Consultative Selling
Category: Customer Relationship Management
Category: Sales
Category: Overcoming Objections
Category: Sales Prospecting
Category: Sales Process

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Selling Techniques
Category: Sales Process
Category: Rapport Building
Category: Consumer Behaviour
Category: Interpersonal Communications
Category: Sales Strategy
Category: Active Listening
Category: Non-Verbal Communication
Category: Customer Relationship Building
Category: Overcoming Objections
Category: Consultative Selling

What you'll learn

Skills you'll gain

Category: Emotional Intelligence
Category: Consumer Behaviour
Category: Non-Verbal Communication
Category: Compassion
Category: Negotiation
Category: Personal Development
Category: Sales Strategy
Category: Decision Making
Category: Overcoming Objections
Category: Empathy & Emotional Intelligence
Category: Rapport Building
Category: Consultative Selling
Category: Professionalism
Category: Communication Strategies
Category: Active Listening

What you'll learn

Skills you'll gain

Category: Negotiation
Category: Collaboration
Category: ChatGPT
Category: Sales
Category: Contract Negotiation
Category: Conflict Management
Category: B2B Sales
Category: Overcoming Objections
Category: Price Negotiation
Category: Closing (Sales)
Category: Rapport Building

What you'll learn

Skills you'll gain

Category: Account Strategy
Category: Lead Generation
Category: Content Creation
Category: Keyword Research
Category: Web Analytics and SEO
Category: Outbound Calls
Category: B2B Sales
Category: Content Marketing
Category: Search Engine Optimization
Category: Target Market
Category: Upselling
Category: Sales Strategy
Category: Sales Prospecting
Category: Marketing Strategies

What you'll learn

Skills you'll gain

Category: Proposal Writing
Category: Proposal Development
Category: Company, Product, and Service Knowledge
Category: Business Marketing
Category: Target Audience
Category: Sales Process
Category: Specialized Sales
Category: Sales Presentation
Category: Presentations
Category: B2B Sales
Category: Enterprise Sales
Category: Business Writing

What you'll learn

Skills you'll gain

Category: Lead Generation
Category: LinkedIn
Category: Copywriting
Category: Professional Networking
Category: Relationship Building
Category: Sales Pipelines
Category: Business Marketing
Category: Branding
Category: B2B Sales
Category: Prospecting and Qualification
Category: Automation
Category: Sales Prospecting

What you'll learn

Skills you'll gain

Category: Strategic Partnership
Category: Business Development
Category: New Business Development
Category: Negotiation
Category: Business Communication
Category: Professional Networking
Category: Business Strategies
Category: Sales Development
Category: Business Relationship Management
Category: Relationship Building

What you'll learn

Skills you'll gain

Category: Copywriting
Category: ChatGPT
Category: Marketing Strategies
Category: Promotional Strategies
Category: Selling Techniques
Category: Consumer Behaviour
Category: Marketing Psychology
Category: Target Audience
Category: Marketing Materials
Category: Sales Process
Category: Marketing
Category: Sales
Category: Sales Strategy

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
97 Courses 9,210 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions