John Wiley & Sons

Sales Coaching: Turning Salespeople into Champions

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John Wiley & Sons

Sales Coaching: Turning Salespeople into Champions

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply the L.E.A.D.S. Coaching Framework to guide salespeople effectively

  • Design and implement strategies to convert underperforming team members into top producers

  • Deliver targeted feedback using observation and structured coaching conversations

Details to know

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Recently updated!

March 2026

Assessments

12 assignments

Taught in English

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There are 12 modules in this course

In this section, we explore the shift from traditional management to executive sales coaching, emphasizing disciplined frameworks, accountability, and overcoming barriers to drive team performance through intentional, real-world coaching practices.

What's included

2 videos9 readings1 assignment

In this section, we explore the six universal principles of masterful coaching, emphasizing mindset shifts, self-awareness, and process-driven behaviors to overcome mental barriers and sustain team performance through intentional leadership.

What's included

1 video9 readings1 assignment

In this section, we identify six fatal coaching mistakes that undermine sales team performance, emphasizing self-awareness, relationship-building, and corrective strategies to enhance leadership impact and drive measurable results.

What's included

1 video7 readings1 assignment

In this section, we explore tactical coaching to identify performance gaps, foster personal responsibility, and develop sales champions through targeted, behavior-based conversations that drive measurable improvement and long-term success.

What's included

1 video3 readings1 assignment

In this section, we explore the seven types of sales managers using the Seven Ps framework, emphasizing solution-oriented questioning to enhance team performance and drive effective decision-making in real-world sales environments.

What's included

1 video1 reading1 assignment

In this section, we apply push versus pull motivation models, design feedback-driven coaching, and use abundance-based communication to foster intrinsic motivation, trust, and sustained sales performance.

What's included

1 video6 readings1 assignment

In this section, we examine assumptive coaching and dangerous listening patterns, identifying barriers to effective communication. We apply curiosity-driven techniques to enhance listening accuracy, trust, and feedback quality in professional settings.

What's included

1 video4 readings1 assignment

In this section, we explore how vulnerability-based leadership builds trust, fosters authenticity, and enables psychological safety. By applying coaching techniques, managers empower teams to excel in real-world sales environments.

What's included

1 video8 readings1 assignment

In this section, we explore how to facilitate an effective coaching conversation by creating a safe, supportive environment where open dialogue can thrive. You will learn how to build trust, ask powerful questions, listen actively, and guide others toward self-discovery and meaningful action. The focus is on fostering clarity, accountability, and growth through structured yet flexible conversations that empower individuals to unlock their potential and achieve their goals.

What's included

1 video5 readings1 assignment

In this section, we explore the six-step enrollment conversation framework to foster accountability, drive change, and enhance team performance through intentional, structured communication and compelling written messages.

What's included

1 video7 readings1 assignment

In this section, we examine how potential can mislead decision-making, identify abandonment triggers, and apply strategic focus to real-world execution, enabling better resource allocation and progress.

What's included

1 video2 readings1 assignment

In this section, we implement a four-week turnaround strategy using measurable targets and accountability-focused coaching to improve underperforming team members or determine when termination is the best decision within 30 days.

What's included

1 video8 readings1 assignment

Instructor

Wiley-Expert Edge Course Instructors
John Wiley & Sons
35 Courses1,326 learners

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