In today’s rapidly evolving business landscape, Artificial Intelligence (AI) has become a key driver of value creation. This course provides an essential understanding of how AI can be strategically applied to enhance business outcomes. It covers the foundational elements of AI, its impact on value creation, and how businesses can leverage these technologies to drive innovation and profitability.

You will learn how to identify and harness the three key factors that contribute to AI’s ability to create significant business value. The course goes beyond theory, offering practical insights into how AI solutions are implemented in real-world scenarios, empowering you to apply these concepts directly to your business context. What sets this course apart is its integration of business-focused AI strategies with a practical approach. By understanding the different types of AI value creation, you’ll be able to develop strategies that align with your organizational goals, enabling you to create lasting value. This course is perfect for business leaders, managers, and entrepreneurs who wish to understand how AI can fuel growth. Some prior knowledge of business strategy or technology can help, but it’s not mandatory. This course is part one of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization. From The Secrets of AI Value Creation This edition first published 2024 by John Wiley & Sons, Ltd Copyright © 2024 Michael Proksch, Nisha Paliwal, and Wilhelm Bielert Used by arrangement with John Wiley & Sons, Inc.