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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,223 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

AN

Jan 1, 2018

I have learned a lot about social media and social media marketing. I am an avid user of web technologies, but now I see Social Networks and Virtual Communities differently. This is a good course.

DM

Aug 6, 2017

Very engaging and thoughtfully presented overview and introduction to the course offerings. Had my first big AHA moment which completely validated my decision to enroll/pay for the course.

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551 - 575 of 1,094 Reviews for What is Social?

By Kehryse J

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Jan 3, 2016

Insightful! Can't wait for the next one!

By Samuel M

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Jul 25, 2020

Great content and really well explained

By Tianzi Z

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Oct 4, 2018

very good intro class for social media!

By Zhao R (

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Oct 5, 2017

Very useful to look at social marketing

By Juan R

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Oct 18, 2016

Excellent! easy to follow and engaging!

By Anthony U

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Feb 25, 2016

Great introduction to social marketing!

By fcastilloch

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Mar 17, 2021

Amazing course, professors and guests.

By Raunaq K

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May 28, 2020

Great course with vast ground covered.

By Rohit K

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Dec 4, 2017

all about social what you need to know

By Sanjana S

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Nov 6, 2016

Great start to social media marketing!

By Mohanakrishnan s

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Mar 8, 2016

Great introduction to Social marketing

By Joseph D R

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Jan 24, 2016

Excellent introduction to social media

By Pascal V W

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Oct 8, 2015

Great introduction of social marketing

By Mahtv B

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Jul 21, 2020

Was a very good course for a beginner

By Maria P

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Jul 6, 2020

The course is fun and well explained.

By Christen F

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Jun 12, 2019

Fantastic course with great teachers.

By Khalilah J

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Jan 11, 2018

Very informative and relevant lessons

By Diego S

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Jul 30, 2017

Loved it!! cant wait to begin mooc 2!

By l F

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Nov 24, 2016

Great course,and awesome instructor!!

By anna g

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Apr 19, 2020

Easy to follow. Very well organized.

By TARIK A

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Nov 10, 2018

It was really an amazing experience!

By Maria

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Aug 13, 2017

Great materials, very useful course.

By Kristina A

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Aug 16, 2020

Verry good social marketing courses

By Joel R A H

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Jun 30, 2020

Excellent course, good explanation.

By Amany A A R A

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Feb 13, 2020

It's very important and interrupted