Name: Market and Competition in Pricing Strategy
Brand: University of Virginia
Availability: OnlineOnly
Rating: 4.8 (29 reviews)

Back to Market and Competition in Pricing Strategy

Learner reviews & feedback for Market and Competition in Pricing Strategy

4.8235 reviews

About this course

If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue.

Featured reviews

4.0Reviewed Jul 14, 2020

I still need to look how the course can be applied to digital products and apps world. May be you can add more lectures on that? I am happy to share some stuff on that

5.0Reviewed Apr 22, 2021

Good for basic understanding and it is a beginners course

5.0Reviewed Sep 26, 2017

Excellent course with a lot of practical examples and great learning.

5.0Reviewed Jan 13, 2019

I have added new information to me, it was an excellent course and I would like to complete another course. and I would to thank all teachers

5.0Reviewed Jul 10, 2019

A great approach on undertand your competitors and how to interact with them regatrding pricing matters, avoiding or having a confrontation in a price war.

5.0Reviewed Oct 18, 2020

Wonderful course! Really like the course structure and the way it has been taught.

5.0Reviewed Jun 20, 2017

Great course, great specialization. A very nice presentation of the Market and Competition lens - legal, game theory and cooperation through competition, all come together very nicely in this course.

5.0Reviewed Jun 16, 2020

Great course, Great tutors and helps me in many ways to grow. Thanks to the UVA and BCG teams.

5.0Reviewed May 21, 2020

Again, a great course within this specialisation.

5.0Reviewed May 17, 2018

I had a fantastic learning time through the course!!!

4.0Reviewed Jan 27, 2025

Good introductory class for the basics of pricing strategies

5.0Reviewed Apr 29, 2020

The course is well structured and provide lot of information to grasp. I will suggest all the MBAs and budding entrepreneur to go through the course and learn each and every thing.

All reviews

Showing: 20 of 29

Mukta Agarwal

5.0

Reviewed Sep 27, 2017

Excellent course with a lot of practical examples and great learning.

Shivani Bhandari

5.0

Reviewed Jul 13, 2020

The course offers a deep insights in terms of market value, market share and market proportion a product holds from pricing angle and its impact on economy & budget all together.

The collaboration with BCG has resulted in an excellent offerings in terms of knowledge, practical and theoretical as offered. As student of economics in high school, the course surely offers a greater impact as in seen through concepts of Macroeconomics, Microeconomics and classical theory evaluated (in essence) throughout the courses taken.

Ajit Pandey

5.0

Reviewed Sep 9, 2017

I highly recommend this course for understanding the competition angle in pricing strategy. Course contains so much practical and real life examples share by very experienced professionals. Great learning experience. The professors have done a great job in sharing their knowledge in a very clear and concised manner.

Olesya Altynbaeva

5.0

Reviewed Jul 19, 2019

This course covers important topics related to competition and how it affects product pricing. In my opinion, the course is sufficient for pricing goods across different distribution channels. Assignments and quizzes are well-balanced in terms of evaluating the course concepts. Highly recommended!

Renato Cesar Menendes Cruz

5.0

Reviewed Mar 4, 2023

https://lnkd.in/dqt6VDPd - Cost and Economics in Pricing Strategy - Nota recebida: 91.25%

https://lnkd.in/d2hYwHhX - Customer Value in Pricing Strategy - Nota recebida: 81.66%

https://lnkd.in/dhgpJCm7 - Market and Competition in Pricing Strategy Nota alcançada 86.25%

Reinis Simanovskis

5.0

Reviewed Jun 21, 2017

Great course, great specialization. A very nice presentation of the Market and Competition lens - legal, game theory and cooperation through competition, all come together very nicely in this course.

Shishir Gupta

5.0

Reviewed Apr 30, 2020

The course is well structured and provide lot of information to grasp. I will suggest all the MBAs and budding entrepreneur to go through the course and learn each and every thing.

Camilo Andrés Acosta

5.0

Reviewed Jul 11, 2019

A great approach on undertand your competitors and how to interact with them regatrding pricing matters, avoiding or having a confrontation in a price war.

Anwar Mohammed Ahmed Al Hada

5.0

Reviewed Jan 14, 2019

I have added new information to me, it was an excellent course and I would like to complete another course. and I would to thank all teachers

Wang Laijun

5.0

Reviewed Sep 26, 2017

each video in this course is great ! I really appreciate the two teachers give me so excited and practical content !!!

Mouttou Natanasigamani

5.0

Reviewed Jun 17, 2020

Great course, Great tutors and helps me in many ways to grow. Thanks to the UVA and BCG teams.

Gaurav Naha

5.0

Reviewed Oct 19, 2020

Wonderful course! Really like the course structure and the way it has been taught.

Ravali Namburu

5.0

Reviewed Aug 18, 2019

The course provides real life examples, case studies. It was very helpful!

amit ambar gupta

5.0

Reviewed Apr 22, 2021

Good for basic understanding and it is a beginners course

Ismail Adewale Salami

5.0

Reviewed May 18, 2018

I had a fantastic learning time through the course!!!

jonathan

5.0

Reviewed May 22, 2020

Again, a great course within this specialisation.

Soren Gade

5.0

Reviewed Apr 10, 2018

Super course - really relevant and engaging.

Vikash Punglia

5.0

Reviewed Aug 27, 2017

Just superb. One of the best MOOCs ever.

Oliver H. Muenster

5.0

Reviewed Sep 15, 2024

Excellence course, I have learnt a lot!

Luis Ripado

5.0

Reviewed Apr 15, 2020

Exceptional course. Really liked it