In this course, you will learn how to use AI to plan, create, and optimize social media marketing more efficiently and strategically. You will explore how AI supports the creative process by generating content ideas, captions, hashtags, and visuals while maintaining brand voice and authenticity. You will also learn how to use AI to uncover audience insights, build detailed personas, identify trends, and apply customer language across campaigns. The course covers AI-driven campaign optimization, including performance analysis, A/B testing, and creative refinement. Throughout, you will develop the skills to interpret AI insights, apply human judgment, and make faster, data-informed decisions to improve social media campaign effectiveness.
Supercharge your Social Media Marketing with AI
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Beginner level
Recommended experience
5 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Use AI tools to generate, evaluate, and refine social media content ideas, captions, hashtags, and visuals.
Analyze AI-generated audience insights and trends to inform persona development and campaign planning.
Interpret AI-driven performance data to optimize campaigns while applying human judgment to marketing decisions.
Details to know
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Recently updated!
March 2026
Assessments
7 assignments
Taught in English
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There are 4 modules in this course
This module introduces how AI can act as a creative collaborator in social media marketing, helping you generate ideas, write on-brand copy, and create visuals efficiently. You’ll explore practical tools, prompting techniques, and workflows that balance automation with authentic brand voice.
What's included
6 videos1 reading2 assignments
This module explores how AI helps marketers move beyond basic demographics to deeply understand their audiences, uncovering motivations, language, behaviors, and trends. You’ll learn how to use AI-generated insights to create more personal content, identify new audience opportunities, and target more effectively at scale.
What's included
5 videos1 reading2 assignments
This module focuses on how AI optimizes social media campaigns by automating testing, improving creative performance, and turning campaign data into clear, actionable insights. You’ll learn how to use AI-powered features in ad platforms to run large-scale tests, identify winning ads, and apply AI-driven recommendations to continuously improve campaign results.
What's included
3 videos1 reading2 assignments
This module explores how AI helps marketers make faster, smarter decisions by providing real-time performance data, alerts, and optimization recommendations. You’ll also clarify your role as the strategist, learning how to work with AI as a decision-support tool while staying in control of goals, accuracy, and brand integrity.
What's included
2 videos1 reading1 assignment
Instructor
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