Turn social media activity into strategy. In this course, you will build the end-to-end skills that digital marketing professionals use every day — from scheduling content and tracking performance to understanding your audience and responding to customer feedback with confidence.
Social Media Analytics and Sentiment Insights
Social Media Analytics and Sentiment Insights
This course is part of Market Research Analyst Professional Certificate Professional Certificate
Instructor: Professionals from the Industry
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
6 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Schedule and manage a data-tagged weekly content calendar using social media tools, then analyze performance metrics to optimize future posts.
Build audience personas from behavioral and demographic data, and evaluate how persona-based content performs to refine your content strategy.
Monitor customer interactions across digital channels, document them in a CRM with sentiment tags, and meet service-level response standards.
Apply sentiment analysis to classify and trend customer feedback, then synthesize findings into clear, stakeholder-ready insights for your team.
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
March 2026
Taught in English
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the Market Research Analyst Professional Certificate Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Coursera
There are 7 modules in this course
You will learn the foundational skills of systematic social media management by implementing professional scheduling tools to create structured content calendars with proper tracking and asset organization.
What's included
3 videos1 reading2 assignments
You will develop expertise in systematic performance analysis by interpreting social media analytics data, identifying optimization opportunities, and creating actionable recommendations that improve campaign effectiveness and audience engagement.
What's included
1 video2 readings3 assignments
You will transform raw audience analytics into actionable user personas by synthesizing demographic and behavioral data to create detailed profiles that inform strategic content decisions.
What's included
1 video2 readings2 assignments
You will analyze persona-specific content performance metrics and systematically optimize content scheduling strategies to maximize engagement and ROI across different audience segments.
What's included
1 video2 readings3 assignments
You will master systematic customer engagement workflows including response crafting, SLA compliance, and CRM documentation practices essential for digital marketing professionals.
What's included
3 videos1 reading1 assignment
You will master systematic sentiment analysis workflows including data interpretation, trend identification, and actionable insight generation for strategic customer intelligence and team briefings.
What's included
3 videos1 reading3 assignments
You will create a comprehensive social media management and optimization strategy by integrating content scheduling, audience analysis, and sentiment monitoring. This project synthesizes skills from social media data insights, persona-based content optimization, and customer sentiment analysis into a portfolio-ready deliverable.
What's included
3 readings1 assignment
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
238 Courses 35,970 learners
Offered by
Explore more from Marketing
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
More questions
Financial aid available,
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.