Este Programa entrega elementos básicos para la creación de una estrategia de marketing al nivel de los negocios o de las unidades de negocios. El objetivo global del programa es desarrollar las habilidades de pensar estratégicamente los problemas de marketing y sus posibles soluciones.
Marketing Gerencial
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Gain insight into a topic and learn the fundamentals.
2,282 reviews
Intermediate level
Some related experience required
Flexible schedule
5 hours to complete
Learn at your own pace
98%
Most learners liked this course
Details to know
Shareable certificate
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Assessments
6 assignments
Taught in Spanish
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There are 3 modules in this course
Instructor
Instructor ratings
(365 ratings)
Offered by
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University of Virginia Darden School Foundation
Coursera
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81.60%
- 4 stars
14.41%
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2.89%
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Showing 3 of 2282
MD
Reviewed on Jan 31, 2019
Muy entretenido, favorable y modalidad cómoda para los que trabajamos, interactivo, te entregan todas la herramientas de conocimiento y con límites prudentes de tiempo para su desarrollo.
JV
Reviewed on Feb 15, 2018
Muy bien diseñado, plantea las cosas de forma simple, los archivos no aburren para nada a pesar de ser extensos, tienen muchos ejemplos y datos relevantes para aterrizar el aprendizaje, 5/5.
MO
Reviewed on Nov 22, 2020
Es un curso excelente para entender el marketing y sus diferentes componentes. Las lecturas ayudan a comprender más a profundidad y conocer estrategias a aplicar en lo explicado a los vídeos
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