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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
6,262 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

BB

Jul 15, 2020

The course is supposed to be for beginners and pros as well but the final test seems quite hard to pass if you're a beginner due to the wide range of information included in those 2 reports

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1051 - 1075 of 1,486 Reviews for Management of Fashion and Luxury Companies

By Andrea

•

Oct 31, 2015

Excelente!!!!

By Евгений Б

•

Oct 13, 2015

Great course!

By Bola D

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Jul 7, 2024

great course

By Renata B

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Jun 4, 2024

Maravilhoso!

By AbuBakar I

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Apr 7, 2023

Learned alot

By CELIN A

•

Oct 17, 2022

informative

By Christina S

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Dec 7, 2021

very useful

By Zhaohong L

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Nov 16, 2021

Very useful!

By Wit W

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Jun 20, 2021

OMG so posh

By Zeynep A

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Feb 27, 2021

Educational!

By Ludovica N

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Oct 22, 2020

amazing !!!!

By Inês C R D F

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May 25, 2020

Great course

By Alizée V

•

May 13, 2020

très complet

By Guillermo L

•

Oct 7, 2016

Magnifico!!!

By Yves Z

•

Dec 13, 2015

great course

By Andrea S G

•

Sep 28, 2015

Muy bueno!!!

By Suélen R

•

Jan 13, 2025

Ótimo curso

By SALOME C

•

Jun 6, 2021

really good

By Akshitha R

•

Jan 20, 2021

very useful

By 253 B T

•

Jan 4, 2021

Very useful

By Arwa K S

•

Dec 9, 2020

So helpful.

By Buitrago A I

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Sep 13, 2020

excellent!!

By Karrie오설매 W

•

Aug 25, 2020

good course

By Priya d

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Jul 20, 2020

good course

By Jeanne V

•

Jul 17, 2020

Great Mooc!