Introduction to Crisis Management and Crisis Communication

Increasingly, modern societies are witnessing crises of confidence in their institutions, whether they are for-profit, non-profit, or governmental. Today, being able to identify and manage a crisis is no longer a “nice to,” it’s essential. In this course, you’ll learn about the basics of crisis management and crisis communication, and what needs to be in an effective crisis plan. You'll also see something that is rarely discussed in detail – how organizations can effectively handle the very first moments of a crisis, and where they can make poor decisions that can have damaging consequences. You'll hear from professionals who handle organizational crises so that you are better positioned to understand the dynamics of crises. As such, this course, via structured learning activities (video lectures and quizzes), will help prepare you for the near certainty that whatever organization you work for (or want to work for) will encounter a crisis.