Name: Hôtel “De l'étoile” - a hotel in crisis?
Brand: ESSEC Business School
Availability: OnlineOnly
Rating: 4.6 (29 reviews)

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Learner Reviews & Feedback for Hôtel “De l'étoile” - a hotel in crisis? by ESSEC Business School

4.6

stars

118 ratings

About the Course

In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner. Actual data of the distribution performance, revenue management tactics, financial situation will be provided by the hotel partner. In addition detailed information about the hotel’s competitive environment will be provided by several industry partners. Video interviews with senior managers from the property will be used to supplement written material to create a more real world experience. As the new Director of Business Development hired to help the hotel decide how to proceed, you will evaluate the hotel’s current policies and performance, making recommendations for improvements and and plan how best to implement them....

Top reviews

Jun 18, 2019

Good introduction and interesting practical exercises during the last week. A lot of good content, lot of work and good reward at the end!

Oct 17, 2017

I have learned so much through this Capstone project. How to apply the RM in a hotel scenario from concept to analyzing to implementation. Thank you Coursera for this wonderful learning platform.

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26 - 30 of 30 Reviews for Hôtel “De l'étoile” - a hotel in crisis?

By Carlos A R J

•

Jul 24, 2025

O Curso é sensacional, indiscutivelmente. Contudo, precisa ser atualizado. O curso está parado em 2015 e tenho a mais absoluta certeza que nos últimos 10 anos muita coisa evoluiu ainda mais! Especialmente com o uso da IA. Como a IA irá impactar os profissionais do setor? Os que já estão, os veteranos e os que se preparam para tal? Os links quebrados também são resultado da falta da atualização. Mas, como disse, o curso é fantástico com um conteúdo rico e muito bem trabalhado. Obrigado pela oportunidade!

By Phoenix E

•

May 7, 2023

I was upset to find out it was only a 1-week course, Maybe I was hoping for more knowledge or education but I really appreciate everyone who participates in this course I can't thank you all enough for sharing all this valuable knowledge and experiences with us