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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,114 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CB

May 16, 2022

I really enjoyed this course and was not bored! I loved the break up of the videos and the readings and the fact that they allowed you to download the glossary at the end. I am so happy I took this!

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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5426 - 5450 of 7,224 Reviews for Foundations of Digital Marketing and E-commerce

By Ouokanouon Y V Z

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Aug 11, 2024

Excellent

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Aug 6, 2024

Excellent

By MUHAMMAD N F

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Jul 29, 2024

very good

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Jul 27, 2024

MUY BUENO

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Jul 24, 2024

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Jul 20, 2024

Excellent

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Jul 19, 2024

Excelente

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Jun 28, 2024

its great

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Jun 14, 2024

Muito bom

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Jun 12, 2024

EXCELENTE

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Jun 6, 2024

Rich data

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May 30, 2024

I like it

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May 21, 2024

incrível!

By JULIO C

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May 19, 2024

EXCELENTE

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May 7, 2024

muito bom

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Apr 23, 2024

Very Good

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Apr 22, 2024

excellent

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Apr 17, 2024

very good

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Mar 7, 2024

Excellent

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Mar 4, 2024

muito top

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Feb 14, 2024

very good

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Feb 5, 2024

Great !!!

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Feb 5, 2024

Excellent

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Feb 4, 2024

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Feb 4, 2024

excellent