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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,575 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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3426 - 3450 of 7,116 Reviews for Foundations of Digital Marketing and E-commerce

By Christine B

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Jul 30, 2023

VERY HELPFUL AND A LOT OF INFORMATION.

By Muchiri K

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Jul 13, 2023

Very flexible hours and alot to learn.

By Viktoriia K

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Jul 1, 2023

thanks for interactive knowledge base!

By Richard I U

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Jun 23, 2023

IThis courserelevantlessas tbeginners.

By Galladima A

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Jun 18, 2023

awesome experience and valuable skills

By Elmira M

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May 11, 2023

simple language meaningful information

By Solomon E

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May 11, 2023

useful course . thanks for google team

By Shafaq Z

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May 1, 2023

I have learned alot from this course .

By Nisar U H

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Mar 30, 2023

very informative and amazing to learn.

By Tristan K

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Jan 23, 2023

THIS PART MAKES YOU HUNGRY FOR MORE!!!

By S G

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Nov 22, 2022

I am going to perceive my carrier here

By MD E K

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Nov 13, 2022

I AM VER MUCH PLEASED FOR THIS COURSE.

By Tulani L

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Nov 3, 2022

Very informative, definitely worth it.

By Mariam A

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Oct 18, 2022

Great one it exceeded my expectations

By Ma. E P

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Oct 6, 2022

Simple and easy to follow. Thank you!

By Wyckliffe O

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Oct 2, 2022

Detailed, engaging, and just perfect!

By Jonathan W

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Sep 13, 2022

Very informative and well structured!

By Nursyamila A b J

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Aug 4, 2022

thank you to myself work hard for this

By Abusuhailah

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Sep 29, 2025

What a great course! Thank you Google

By JENNIFER N P N

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Jul 2, 2025

Me encantó me pareció muy interesante

By Asad A A

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Jun 18, 2025

Excellent Skills knowledge by tutors.

By Alexander O M

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Apr 15, 2025

excelente curso lo recomiendo al 100%

By Patrick A

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Feb 17, 2025

Great insights, very well renditioned

By Mellisa Y

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Oct 8, 2024

I am learning alot! I love Coursera!!