You'll learn to create, optimize, and measure high-performing digital content that drives organic traffic and engagement. This course equips you with practical skills to audit websites for SEO issues, publish search-optimized content, and use analytics to continuously improve performance. You'll gain hands-on experience with industry-standard tools like SEMRush, Google Analytics 4, WordPress, and Canva to execute real marketing workflows.
Content Design and SEO Performance Optimization
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Content Design and SEO Performance Optimization
This course is part of Market Research Analyst Professional Certificate Professional Certificate
Instructor: Professionals from the Industry
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
6 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Apply SEO techniques to write, optimize, and publish web content that ranks in search engines and engages target audiences.
Audit websites using SEMRush to identify and fix on-page SEO issues like meta tags, headings, and accessibility elements.
Analyze performance metrics in Google Analytics 4 to evaluate content effectiveness and guide data-driven optimization decisions.
Create and distribute short-form video content for social media while tracking engagement metrics to improve performance.
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
March 2026
Taught in English
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This course is part of the Market Research Analyst Professional Certificate Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Coursera
There are 7 modules in this course
You will learn the complete SEO content creation workflow from strategic writing to publication using industry-standard tools and optimization techniques.
What's included
3 videos1 reading1 assignment
You will learn the systematic analysis of content performance data using analytics tools to make data-driven optimization decisions that improve organic visibility and user engagement.
What's included
2 videos1 reading3 assignments
You will learn systematic SEO auditing using professional tools like SEMRush and implement core page optimizations through content management systems to improve search engine visibility.
What's included
3 videos1 reading2 assignments
You will learn performance measurement techniques using professional tracking tools to demonstrate SEO success through ranking analysis and stakeholder reporting.
What's included
3 videos1 reading3 assignments
You will learn the complete workflow of creating branded short-form videos using design tools and distributing them effectively across social media platforms.
What's included
2 readings2 assignments
You will learn systematic performance analysis workflows to identify successful content patterns and create data-driven optimization strategies for maximum viral potential.
What's included
1 reading3 assignments
You will create a comprehensive digital content optimization campaign by integrating SEO techniques, content publishing, performance analytics, and iterative improvement strategies. This project synthesizes skills from content creation, SEO auditing, and viral content development into a cohesive marketing deliverable.
What's included
3 readings1 assignment
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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