This comprehensive B2B Marketing training program will equip you with essential strategies, processes, and techniques to drive business growth and optimize outreach. You’ll learn to leverage multiple marketing channels, create impactful content, and align marketing efforts with business objectives to achieve measurable success.

B2B Marketing

Gain insight into a topic and learn the fundamentals.
10 reviews
Beginner level
Recommended experience
4 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Drive conversions through targeted outreach & B2B marketing strategies
Identify target markets and optimize messaging
Utilize email, LinkedIn, and paid ads to drive multi-channel growth
Track performance, ROI and align sales efforts
Skills you'll gain
- Lead Generation
- Target Audience
- Marketing Strategies
- Account Strategy
- Sales Development
- Content Development and Management
- Pay Per Click Advertising
- Email Marketing
- Data-Driven Marketing
- Content Marketing
- Marketing Effectiveness
- Target Market
- Business Marketing
- B2B Sales
- Content Performance Analysis
- Business Process
- Marketing Channel
- Marketing Analytics
- Strategic Marketing
Tools you'll learn
Details to know

Shareable certificate
Add to your LinkedIn profile
Assessments
1 assignment
Taught in English
See how employees at top companies are mastering in-demand skills

There are 2 modules in this course
Instructor

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Status: Free Trial
Status: Free TrialCoursera
Status: Free Trial
Status: Free TrialYonsei University
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SM
Reviewed on Jan 6, 2026
The course was an eye opening into the field of B2B Marketing



