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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
2,201 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

RR

Oct 12, 2022

I​t was a practical course that and I had a great experience studying it. However, thre should be a 2 -3 months internship programs to have a real life experience with all the analytics tools.

SW

Aug 22, 2022

I think this has been the most difficult course in the seven part program, but it was presented in a way to continue learning with added materials and that is very appreciated.

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426 - 450 of 477 Reviews for Assess for Success: Marketing Analytics and Measurement

By Dinesh K R C

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Apr 30, 2024

This Course gave me more significant insights towards analytics and its tools which i can explore for businesses.

By Shelley M S

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Sep 23, 2022

great course, I learned a lot. analytics and metrics is very difficult for me but it was explained very well

By Gligorie K

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Oct 1, 2022

I really liked the practical tests. I have to admit that I saw this course as the hardest of all before.

By Edward k

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Sep 24, 2022

This course has been an eye opener for me and very useful .

Will open for me new remote job prospects

By Christina M

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Sep 17, 2024

Very good overview of analytics and measurement certainly enough to get you on your feet and running!

By Chinedu M

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Jun 24, 2023

this is genuinely Assess for Success, it covers all the fundamentals you need for marketing analytics

By deeksha v

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Mar 10, 2023

Practical knowledge with theory, awesome experience.

thanks for making it easy for non experiencers.

By R.J. C

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May 29, 2023

Well organized. Videos are content dense but good. Some of the activities seem to need an update.

By Alice Y

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Nov 4, 2022

The course was great, but I found some of the instructions hard to follow at times.

By Ileana A

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Aug 2, 2022

the most difficult so far. Teacher was not so intertained like previos 4 teachers

By Madan T

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Oct 17, 2023

Thanks for help me out to learn about stakeholders and using Google sheets

By Dener M R

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Feb 20, 2023

very good course with a good insight about marketing analytics and data

By Sally S K

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Nov 27, 2022

Course needs more time and practice to get the most benefits from it.

By Tam T

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Mar 25, 2025

This course is quite difficult to understand for beginners

By RAYSSA D A F

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Sep 17, 2025

o português ficaria mas fácil,mas o aprendizado ta ótimo

By Subomi N

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Feb 11, 2023

Great Insights. Perfect!

Value for Penny. A steal it is.

By Alvaro S

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Jan 13, 2023

Maybe the most complex in the course, but very useful.

By Maryam T

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Mar 3, 2024

For me it was so hard , I’m not good at math 🥹

By Saleem K

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Sep 20, 2023

Thank you team Google for such awesome courses.

By HOONG W C

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Aug 25, 2024

This is a very great and knowledgeable course!

By Eesha T R

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Sep 22, 2022

i learned alot about analytics techniques

By Bruce E M

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May 17, 2023

Good introduction into Analytics!

By Stephanie A

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Nov 3, 2022

A little big tougher but managed.

By Sihleisipho R

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Sep 16, 2024

Loved It. Also very challenging!

By mohamed k

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Mar 17, 2023

hardest one of the seven courses