• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • U

    Universidad de Chile

    Marketing Gerencial

    Skills you'll gain: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing Management, Marketing, Marketing Strategies, Customer Relationship Building, Branding, Brand Strategy, Marketing Planning, Customer Engagement, Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics, Business Strategies, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.3K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Minnesota

    Creative Problem Solving

    Skills you'll gain: Creativity, Creative Thinking, Creative Problem-Solving, Brainstorming, Cognitive flexibility, Persistence, Innovation, Problem Solving, Adaptability

    4.4
    Rating, 4.4 out of 5 stars
    ·
    2.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Comparable Valuation for Finance Careers

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Balance Sheet, Income Statement, Market Data, Benchmarking, Business Valuation, Financial Data, Competitive Analysis, Analysis, Finance, Corporate Finance, Financial Trading, Case Studies, Investment Banking, Financial Services, Banking, Banking Services, Research

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Sales Training: Building Your Sales Career

    Skills you'll gain: Inside Sales, Consultative Approaches, Sales Training, Consultative Selling, Sales, Sales Development, General Sales Practices, Sales Strategy, Sales Process, Selling Techniques, Relationship Building, Customer Relationship Building, Rapport Building, Solution Selling, Prospecting and Qualification, Consumer Behaviour, Personalized Service, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    677 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Leading: Human Resource Management and Leadership

    Skills you'll gain: People Management, Diversity and Inclusion, Organizational Leadership, Leadership and Management, Human Resource Strategy, Team Building, Organizational Strategy, Leadership Studies, Team Management, Team Performance Management, Culture Transformation, Workplace inclusivity, Organizational Structure, Team Leadership, Business Leadership, Brand Strategy, Thought Leadership, Brand Management, Branding, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.1K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Introduction to Thermodynamics: Transferring Energy from Here to There

    Skills you'll gain: Electric Power Systems, Mechanical Engineering, Thermal Management, Engineering, Energy and Utilities, Physics, Engineering Analysis, Plant Operations and Management, Physical Science, Process Analysis, Engineering Calculations, Chemistry, Environmental Issue

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Fundamentals of Social Media Advertising

    Skills you'll gain: Paid media, Instagram, Advertising Campaigns, Advertising, Social Media, Online Advertising, Facebook, Social Media Campaigns, Social Media Marketing, Social Media Content, Digital Advertising, Content Creation, Copywriting, Data-Driven Marketing, Campaign Management, Information Privacy, Brand Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yale University

    Mercados financieros

    Skills you'll gain: Investment Banking, Financial Market, Financial Systems, Financial Regulations, Portfolio Risk, Risk Management, Financial Regulation, Capital Markets, Financial Industry Regulatory Authorities, Financial Services, Finance, Securities (Finance), Bank Regulations, Behavioral Economics, Investments, Equities, Portfolio Management, Banking, Insurance, Underwriting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    603 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Leadership Through Social Influence

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Motivational Skills, Communication, Leadership Studies, Advocacy, Social Impact, Empowerment, Behavior Management, Overcoming Objections, Negotiation, Action Oriented, Drive Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Arizona State University

    Learn English Now: Intermediate Communication

    Skills you'll gain: English Language, Sustainable Business, Culture, Environmental Science, Sustainable Development, Environmental Issue, Oral Comprehension, Social Sciences, Language Learning, Environment, Literacy, Corporate Sustainability, Sociology, Community Development, Social Studies, Language Competency, Psychology, Verbal Communication Skills, Vocabulary, Communication

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Reward Programming: Optimizing RL Efficiency and Safety

    Skills you'll gain: Reinforcement Learning, Computational Logic, Responsible AI, AI Workflows, Machine Learning Methods, Model Optimization, Agentic systems, Machine Learning, Theoretical Computer Science, Model Evaluation, Continuous Monitoring, Functional Specification, Markov Model, Verification And Validation, Safety and Security

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Strategic Growth & Engagement

    Skills you'll gain: Prospecting and Qualification, Customer Retention, Marketing Automation, Sales Process, Lead Generation, B2B Sales, Sales Development, Conversion Funnel Analysis, Marketing Strategies, Customer Acquisition Management, Marketing Effectiveness, Driving engagement, Email Marketing, Customer Engagement, Growth Strategies, Strategic Marketing, Business Marketing, Business-To-Consumer, HubSpot CRM, E-Commerce

    Beginner · Course · 3 - 6 Months

1…242526…140

In summary, here are 10 of our most popular consumer behavior courses

  • Marketing Gerencial: Universidad de Chile
  • Creative Problem Solving: University of Minnesota
  • Comparable Valuation for Finance Careers: EDUCBA
  • Sales Training: Building Your Sales Career: HubSpot Academy
  • Leading: Human Resource Management and Leadership: Macquarie University
  • Introduction to Thermodynamics: Transferring Energy from Here to There: University of Michigan
  • Fundamentals of Social Media Advertising: Meta
  • Mercados financieros: Yale University
  • Leadership Through Social Influence: Northwestern University
  • Learn English Now: Intermediate Communication: Arizona State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok