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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • D

    Duke University

    Bayesian Statistics

    Skills you'll gain: Bayesian Statistics, Statistical Modeling, Statistical Methods, Statistical Inference, Statistical Analysis, Regression Analysis, Data Analysis, R Programming, Probability, Probability Distribution

    3.8
    Rating, 3.8 out of 5 stars
    ·
    798 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yonsei University

    Spatial Data Science and Applications

    Skills you'll gain: Spatial Data Analysis, Spatial Analysis, Geographic Information Systems, Geospatial Mapping, Database Management Systems, Big Data, Apache Hadoop, PostgreSQL, Network Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    531 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Professional Selling: 3 Steps to High-Performance

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Sales, Verbal Communication Skills, Cold Calling, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, Needs Assessment, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation, Rapport Building, Relationship Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    92 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Data Engineering, Big Data and ML on Google Cloud en Español

    Skills you'll gain: Model Deployment, Google Cloud Platform, Data Lakes, Dataflow, Data Pipelines, Big Data, Extract, Transform, Load, Tensorflow, Data Integration, Data Processing, Data Warehousing, Unstructured Data, Query Languages, Apache Spark, Data Architecture, Real Time Data, Data Management, Data Migration, SQL, Metadata Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    815 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The University of Melbourne

    The Role of Global Capital Markets

    Skills you'll gain: Financial Systems, Capital Markets, Market Liquidity, Financial Market, Corporate Finance, International Finance, Financial Regulation, Market Dynamics, Market Analysis, Governance, Risk Management, Economic Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    653 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Expressway to Data Science: Essential Math

    Skills you'll gain: Linear Algebra, Integral Calculus, Algebra, Numerical Analysis, Calculus, Graphing, Applied Mathematics, Data Science, Mathematical Theory & Analysis, Data Analysis, Statistical Methods, Derivatives

    4.5
    Rating, 4.5 out of 5 stars
    ·
    477 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    إدارة الفعاليات | Events Management

    Skills you'll gain: Event Management, Event Planning, Event Marketing, Advertising, Safety and Security, Marketing Communications, Advertising Campaigns, Promotional Strategies, Budget Management, Expense Management, Program Evaluation, Human Resources Management and Planning, Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    118 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Customer Insights: Quantitative Techniques

    Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions

    3.7
    Rating, 3.7 out of 5 stars
    ·
    32 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Moneyball and Beyond

    Skills you'll gain: Analytics, Data Analysis, Statistical Analysis, Probability & Statistics, Statistics, Python Programming, Data Manipulation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    53 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Multi-Platform Digital Ads Mastery: 11 Platforms

    Skills you'll gain: Google Ads, Bidding, Facebook, Keyword Research, Pay Per Click Advertising, Online Advertising, Campaign Management, Performance marketing, Advertising Campaigns, Social Media Campaigns, Pinterest, Search Engine Marketing, Social Media, Lead Generation, Marketing, Paid media, TikTok, Advertising, Social Media Marketing, Digital Advertising

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    API Development on Google Cloud's Apigee API Platform

    Skills you'll gain: API Gateway, Application Programming Interface (API), Cloud API, API Design, Continuous Deployment, CI/CD, Restful API, Continuous Integration, Middleware, JSON, Software Versioning, Proxy Servers, Scalability, Extensible Markup Language (XML)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Product Strategy in the age of GenAI

    Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    127 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Bayesian Statistics: Duke University
  • Spatial Data Science and Applications: Yonsei University
  • Professional Selling: 3 Steps to High-Performance: Kennesaw State University
  • Data Engineering, Big Data and ML on Google Cloud en Español: Google Cloud
  • The Role of Global Capital Markets: The University of Melbourne
  • Expressway to Data Science: Essential Math: University of Colorado Boulder
  • إدارة الفعاليات | Events Management: Alfaisal University | KLD
  • Customer Insights: Quantitative Techniques: University of Illinois Urbana-Champaign
  • Moneyball and Beyond: University of Michigan
  • Multi-Platform Digital Ads Mastery: 11 Platforms: LearnKartS

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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