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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Crea diseños de marca para tu pequeña empresa con Canva

    Skills you'll gain: Canva (Software), Logo Design, Promotional Materials, Marketing Design, Marketing Materials, Graphic Design, Design, Branding, Content Marketing, Brand Management, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Product Management: Data Science and Agile Systems

    Skills you'll gain: Product Roadmaps, Agile Product Development, Backlogs, DevOps, Lean Methodologies, Analytics, Agile Methodology, Agile Project Management, Data-Driven Decision-Making, Product Management, Operational Efficiency, Risk Management, Data Science, Product Development, Innovation, Product Strategy

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Intro to NumPy

    Skills you'll gain: NumPy, Scientific Visualization, Data Visualization, Jupyter, Time Series Analysis and Forecasting, Graphing, Data Structures, Python Programming, Numerical Analysis, Data Manipulation, Mathematical Software, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Advanced Reproducibility in Cancer Informatics

    Skills you'll gain: Code Review, GitHub, Git (Version Control System), Version Control, Docker (Software), Software Development Tools, Continuous Integration, Containerization, Bioinformatics, Informatics, Automation, Data Analysis, R Programming

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    BFSI Career Roadmap: Roles, Skills, and Industry Trends

    Skills you'll gain: Financial Services, Banking, Compensation Analysis, Financial Sales, Investment Banking, Financial Management, Commercial Banking, Private Equity, Retail Banking, Project Finance, Financial Modeling, FinTech, Financial Statement Analysis, Actuarial Science, Emerging Technologies, Trend Analysis, Corporate Finance, Digital Transformation, Credit Risk, Risk Management

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Data Storage and Management for Big Data

    Skills you'll gain: Data Pipelines, Databases, Extract, Transform, Load, Data Lakes, NoSQL, SQL Server Integration Services (SSIS), Data Processing, Data Architecture, Azure Synapse Analytics, Data Warehousing, Data Management, Data Transformation, Microsoft Azure, Database Management Systems, Data Infrastructure, Data Integration, Data Governance, Data Storage Technologies, Data Storage, Real Time Data

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Politècnica de València

    Introduction to SQL and relational databases

    Skills you'll gain: SQL, Data Integrity, Database Management, Relational Databases, Database Systems, Databases, Query Languages, Database Design, Web Applications, Application Security, Server Side, Data Manipulation

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Product Intelligence: Unlock Insights for Product Success

    Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Strategic Decision-Making, Product Management, Customer Insights, Data Analysis, Forecasting, A/B Testing, Business Analytics, Analytics, Prioritization, Statistical Analysis, Business Metrics, User Research, Customer Retention, Machine Learning Methods, Root Cause Analysis, Statistical Methods, Stakeholder Communications

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Introduction to LLMs and Hugging Face

    Skills you'll gain: Hugging Face, LLM Application, LangChain, Large Language Modeling, OpenAI, Natural Language Processing, Generative AI Agents, ChatGPT, Responsible AI, Embeddings, Application Programming Interface (API), Text Mining, Restful API, Agentic systems, Open Source Technology, Data Preprocessing, MLOps (Machine Learning Operations), Python Programming, Model Evaluation

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Predict Visitor Purchases with a Classification Model in BQML

    Skills you'll gain: Model Evaluation, Logistic Regression, Exploratory Data Analysis, Predictive Analytics, Analytics, E-Commerce, Big Data, Applied Machine Learning, Data Analysis, Classification Algorithms

    Intermediate · Project · Less Than 2 Hours

  • G

    Google Cloud

    BigQuery Machine Learning using Soccer Data

    Skills you'll gain: Analytics, Advanced Analytics, Google Cloud Platform, Model Evaluation, Big Data, Predictive Analytics, Applied Machine Learning, Data Analysis, Predictive Modeling, Data-Driven Decision-Making

    Intermediate · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SAS

    Generative AI Using SAS

    Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Large Language Modeling, Generative Adversarial Networks (GANs), Responsible AI, Embeddings, Data Synthesis, SAS (Software), Text Mining, Natural Language Processing

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Crea diseños de marca para tu pequeña empresa con Canva: Coursera
  • Product Management: Data Science and Agile Systems: University of Maryland, College Park
  • Intro to NumPy: Packt
  • Advanced Reproducibility in Cancer Informatics: Johns Hopkins University
  • BFSI Career Roadmap: Roles, Skills, and Industry Trends: Board Infinity
  • Data Storage and Management for Big Data: Microsoft
  • Introduction to SQL and relational databases: Universitat Politècnica de València
  • Product Intelligence: Unlock Insights for Product Success: Coursera
  • Introduction to LLMs and Hugging Face: Edureka
  • Predict Visitor Purchases with a Classification Model in BQML: Google Cloud

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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