How to Create a Shopify Exit Survey

Key takeaways

A Shopify exit survey can help you determine why potential customers don’t make a purchase, details you can use to improve your Shopify store. 

• To create a Shopify exit survey, come up with the questions you want to ask, some incentives to encourage users to complete it, and an app to conduct it through.

• Once you design your survey, launch it on your Shopify store as a pop-up that asks customers why they leave before they exit, or as an email sent to website subscribers.

• You can use the results to pinpoint common issues, optimize the customer experience, and better meet your customers’ needs. 

Learn more about how to develop your Shopify exit survey, which can ultimately help you determine why visitors leave without buying from your website. If you’re ready to build your digital marketing skill set, consider enrolling in the Google Digital Marketing & E-Commerce Professional Certificate. You can enroll with no prior experience to start your e-commerce and digital marketing career. The course will introduce skills such as attracting and maintaining customers. You'll also learn how to analyze and measure customer loyalty and performance. 

The purpose of Shopify exit survey questions: Learning why visitors leave without buying

Shopify allows you to design your online store and gives you tools to promote and measure your business success. As an entrepreneur, this e-commerce platform is a resource for reaching new audiences and creatively promoting your products or services through an online marketplace. 

As a Shopify user, you may want to explore the idea of using exit surveys to assess why customers leave your website without purchasing. Creating an exit survey will allow you to receive customer feedback and improve your online shop.

How to create a Shopify exit survey

Here is a quick step-by-step guide to creating and running an exit survey for your Shopify site: 

1. Decide which questions to ask.

2. Design incentives for potential survey users.

3. Select an app to conduct the survey through.

4. Launch the survey on your Shopify store.

5. Evaluate the responses.

Let's look at each step in detail.

1. Decide which questions to ask.

Before creating your survey, you must assess how your business may benefit. An exit survey can help detect any issues or reasons for dissatisfaction from the customer’s perspective. To assess any potential weak spots in your business, you can design specific questions and focus on the customer’s experience navigating your website. 

Questions that focus on the ease of navigating the checkout section, the quality of products your customers receive, any potential glitches, and the level of customer service will provide qualitative data that can improve your business. The more focused your questions, the more direct your customer feedback will be. 

2. Design incentives for potential survey users.

Once you have decided which questions to ask your customers, you need to develop an incentive for them to participate in the survey. Adding a coupon or discount as a reward for completing the survey will likely increase the number of participants. If you can promise free shipping or a buy one, get one free deal, you may retain a potential lost customer and incentivize them to provide honest feedback. 

3. Select an app to conduct the survey.

Shopify gives you access to many different survey programs to conduct your survey. It has various creator tools and apps to promote your survey and launch it on your website. Apps like SurveyMonkey or UserLoop allow you to market the surveys through email and reach a wider audience. They provide customizable and targeted survey options, as well as an analytical dashboard to evaluate your results and feedback. 

4. Launch the survey on your Shopify store.

Now that your survey is fully designed, you can integrate it into your online store. When a customer hovers over the exit button or presses the back button to leave your page, you can program the survey to pop up to find out why they are leaving and if they are unsatisfied. You may ask a Shopify developer to assist you with embedding your survey on your website. You can also send your survey as an email link to any customers subscribed to your website.

5. Evaluate the responses.

Once you have received sufficient survey responses, you can analyze the most prominent and common issues your customers are facing. Analyzing the feedback you receive is the most important step in ensuring you are using the surveys to improve your business and address your customers’ needs. 

Read more: Marketing Analytics: What It Is, Why It’s Important, and More

Explore our free digital marketing resources

Whether you want to advance your skills in managing your Shopify store or begin a career in digital marketing, subscribing to Career Chat, our weekly LinkedIn newsletter, can help you keep up with trends and technology while getting career guidance and advice. Then, consider our other digital marketing resources:

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