Start Your Digital Marketer Career

Digital marketing is a broad career field that encompasses many strategies and channels, from social media and email to pay-per-click ads and AI-driven chatbots. We have the resources you need to start your career in digital marketing.

Coursera logo C cutout
[Featured Image] Two colleagues are meeting about the data-driven marketing findings for their business.
Status: Featured

What Is Data-Driven Marketing?

This marketing approach prioritizes data gathered on customer behavior and other aspects of sales. Discover how you can use data-driven marketing to reach targeted customer groups and improve your campaigns.

February 10, 2025

Article

[Featured Image] A social media coordinator sits at a desk working on a campaign with his laptop and smartphone.
Status: Featured

Social Media Coordinator Salary: Your 2026 Guide

Explore how much you could make as a social media coordinator and how to increase your salary through higher education, certificate programs, and gaining more experience.

January 27, 2025

Article

[Featured Image] A small business owner is packaging products to ship while her partner is researching competitive pricing for their new products.
Status: Featured

10 Pricing Strategies in Marketing

When it comes to selecting the best strategy for pricing your products, you have a lot of choices. Discover these popular pricing strategies in marketing, what situations are most appropriate to use them, and examples of products that use each.

February 11, 2025

Article

[Featured Image] A marketing team is in a conference room to discuss market segmentation strategies.

Market Segmentation: Types, Process, and Benefits

Discover how segmenting your potential customers into groups defined by shared features can create more personalized and effective marketing.

February 3, 2023

Article

[Featured image] A marketing team discusses marketing strategies.

Marketing: What Is It and Why Is It Important?

Learn more about marketing, how it works, why it's important, and the different traditional and digital efforts that companies use to gain a bigger audience.

September 16, 2022

Article

[Featured image] A digital marketing expert wearing glasses sits at a shared desk and reviews the performance of marketing channels on his desktop monitor.

What Are the Most Effective Marketing Channels in 2026?

Marketing channels like social media and email help businesses reach customers and boost sales. This guide covers their purpose, evolution, examples, and tips for choosing the most effective channels to enhance customer experience and drive growth.

April 27, 2022

Article

[Featured Image] A marketing team is in a conference room to discuss market segmentation strategies.

Market Segmentation: Types, Process, and Benefits

Discover how segmenting your potential customers into groups defined by shared features can create more personalized and effective marketing.

February 3, 2023

Article

[Featured image] A marketing team discusses marketing strategies.

Marketing: What Is It and Why Is It Important?

Learn more about marketing, how it works, why it's important, and the different traditional and digital efforts that companies use to gain a bigger audience.

September 16, 2022

Article

Explore digital marketing, build skills, and launch your career with courses from industry leaders

Status: Free Trial

Madecraft

Skills you'll gain: Google Analytics, Lead Generation, Digital Marketing, Value Propositions, Digital Brand Strategy, Marketing Strategies, Target Audience, Digital Marketing Campaigns, Marketing Automation, Pay Per Click Advertising, Marketing Effectiveness, Social Media Marketing, Strategic Marketing, Marketing Analytics, Web Analytics, Data-Driven Marketing, Search Engine Optimization, Analytics, Search Engine Marketing, Customer Retention

Beginner · Specialization · 3 - 6 Months

Status: Free Trial

University of Arizona

Skills you'll gain: Web Analytics, Search Engine Marketing, Pay Per Click Advertising, Data-Driven Marketing, User Experience Design, Experience Design, Google Ads, Search Engine Optimization, Digital Marketing, Digital Marketing Campaigns, Campaign Management, Content Marketing, Cross-Channel Marketing, Digital Brand Strategy, Keyword Research, Marketing Analytics, Marketing Strategy and Techniques, Marketing Planning, Customer Engagement, Target Audience

4.6
Rating, 4.6 out of 5 stars
7 reviews

Intermediate · Specialization · 3 - 6 Months

Status: Free Trial

University of Illinois Urbana-Champaign

Skills you'll gain: Marketing Analytics, Strategic Marketing, Digital Marketing Campaigns, Web Analytics and SEO, MarTech, Social Media Campaigns, Web Content, Cross-Channel Marketing, Social Media Marketing, Search Engine Optimization, Marketing Automation, Marketing Channel, AI Personalization, Marketing, Media and Communications, Content Management Systems, Content Performance Analysis, Integrated Marketing Communications, Media Planning, Key Performance Indicators (KPIs)

4.6
Rating, 4.6 out of 5 stars
8K reviews

Beginner · Specialization · 3 - 6 Months

[Featured image] A marketer in a blue shirt shows a marketing plan on a whiteboard to a group.

What Is a Marketing Plan? And How to Create One

Learn what a marketing plan is, how it helps businesses, and the steps for building yours.

April 14, 2022

Article

[Featured Image] An omnichannel marketing team meets in an office.

What Is Omnichannel Marketing? Definition, Examples + Strategy

Discover omnichannel marketing, why it’s important for designing a customer journey, and how to build your omnichannel marketing strategy.

April 12, 2022

Article

[featured image] Two blond women stand looking at a laptop screen.

What Is Online Marketing? Developing a Competitive Strategy

Learn more about online marketing—or digital marketing—which requires understanding your audience and tailoring your message to fit each online channel.

March 22, 2022

Article

[Featured image] A person in a business suit presents a go-to-market strategy to their team in a conference room.

What Is a Go-To-Market Strategy? And How to Create One

Learn how creating a go-to-market strategy can prepare you for your product launch.

February 25, 2022

Article

[Featured image] A person leads their marketing team in defining their target market by building a user persona on a whiteboard.

How Do You Identify and Define Your Target Market?

Learn the essentials of defining a target market and explore why target markets are crucial for marketing. This guide provides examples of target markets, explains differences between target markets and audiences, and outlines various marketing strategies.

February 23, 2022

Article

[Featured Image] A person is four moving blocks labeled with the four Ps of marketing: product, price, place, and promotion.

The 4 Ps of Marketing: What They Are and How to Use Them

Learn about this common marketing mix and how to apply it to your next marketing endeavor.

February 22, 2022

Article

[Featured image] Three people work on a niche market plan for their yarn business.

What Is a Niche Market and How Can You Target It?

Learn what a niche market is, see examples, and discover how to define and reach your target audience. This guide offers steps to find niches, conduct research, and use digital marketing and social media to engage niche consumers and grow your business.

February 21, 2022

Article

[Featured Image] Person with a top bun and round glasses speaks in front of a camera in their living room.

What Is Content Marketing?

Good content marketing can attract customers and drive brand awareness.

February 16, 2022

Article

[Featured image] Two people working on an affiliate marketing campaign collaborate at a desk with a tablet and a laptop computer.

Affiliate Marketing: What Is It and How to Get Started

Affiliate marketing allows you to act as a third party to advertise products and earn a commission. Explore the ins and outs of affiliate marketing and how you can start doing it yourself.

February 15, 2022

Article

[Featured image] A digital marketing expert wearing glasses sits at a shared desk and reviews the performance of marketing channels on his desktop monitor.

What Are the Most Effective Marketing Channels in 2026?

Marketing channels like social media and email help businesses reach customers and boost sales. This guide covers their purpose, evolution, examples, and tips for choosing the most effective channels to enhance customer experience and drive growth.

April 27, 2022

Article

[Featured image] A marketer in a blue shirt shows a marketing plan on a whiteboard to a group.

What Is a Marketing Plan? And How to Create One

Learn what a marketing plan is, how it helps businesses, and the steps for building yours.

April 14, 2022

Article

[Featured Image] An omnichannel marketing team meets in an office.

What Is Omnichannel Marketing? Definition, Examples + Strategy

Discover omnichannel marketing, why it’s important for designing a customer journey, and how to build your omnichannel marketing strategy.

April 12, 2022

Article

[featured image] Two blond women stand looking at a laptop screen.

What Is Online Marketing? Developing a Competitive Strategy

Learn more about online marketing—or digital marketing—which requires understanding your audience and tailoring your message to fit each online channel.

March 22, 2022

Article

[Featured image] A person in a business suit presents a go-to-market strategy to their team in a conference room.

What Is a Go-To-Market Strategy? And How to Create One

Learn how creating a go-to-market strategy can prepare you for your product launch.

February 25, 2022

Article

[Featured image] A person leads their marketing team in defining their target market by building a user persona on a whiteboard.

How Do You Identify and Define Your Target Market?

Learn the essentials of defining a target market and explore why target markets are crucial for marketing. This guide provides examples of target markets, explains differences between target markets and audiences, and outlines various marketing strategies.

February 23, 2022

Article

[Featured Image] A person is four moving blocks labeled with the four Ps of marketing: product, price, place, and promotion.

The 4 Ps of Marketing: What They Are and How to Use Them

Learn about this common marketing mix and how to apply it to your next marketing endeavor.

February 22, 2022

Article

[Featured image] Three people work on a niche market plan for their yarn business.

What Is a Niche Market and How Can You Target It?

Learn what a niche market is, see examples, and discover how to define and reach your target audience. This guide offers steps to find niches, conduct research, and use digital marketing and social media to engage niche consumers and grow your business.

February 21, 2022

Article

[Featured Image] Person with a top bun and round glasses speaks in front of a camera in their living room.

What Is Content Marketing?

Good content marketing can attract customers and drive brand awareness.

February 16, 2022

Article

[Featured image] Two people working on an affiliate marketing campaign collaborate at a desk with a tablet and a laptop computer.

Affiliate Marketing: What Is It and How to Get Started

Affiliate marketing allows you to act as a third party to advertise products and earn a commission. Explore the ins and outs of affiliate marketing and how you can start doing it yourself.

February 15, 2022

Article

Digital marketing is an excellent field for people who enjoy helping businesses, engaging with customers online, promoting brands, exploring new technologies, and using data to improve marketing efforts. You can find digital marketing job openings in almost every industry, including e-commerce, education, health and wellness, finance, consulting, and more. Learning in-demand skills like marketing analytics, using customer relationship management (CRM) systems, and collaborating with influencers to reach new audiences can help you stand out when applying for entry-level jobs. Learn more about Coursera, digital marketing, and your career potential with these additional resources: 

Ready to start learning? Explore our catalog of digital marketing courses or accelerate your career growth with a Coursera Plus subscription. When you enroll in either the monthly or annual option, you’ll get access to over 10,000 courses.

Frequently asked questions (FAQ)