Assertive Communication: Definition, Examples, and Tips

Key takeaways

Assertive communication is a communication style in which an individual expresses their feelings and personal needs directly and respectfully.

• Researchers have linked assertiveness in communication to improved self-esteem, interpersonal relationships, and mental well-being [1].

• Three major communication styles include assertive, passive, and aggressive.

• You can refine your assertive communication methods to convey your feelings and ideas while maintaining respectful relationships with others.

Learn more about assertive communication, what distinguishes it from other communication styles, and how you can communicate more assertively. If you’re ready to find out how to use effective communication to accomplish your personal and career goals, consider the Achieving Personal and Professional Success Specialization. In this course series, you can learn various communication strategies, leadership skills, and contract negotiation. Upon completion, you’ll earn a shareable certificate to display on your resume or LinkedIn profile. 

What is assertive communication? Definition, style differences, and examples

Assertive communication is a form of communication in which an individual expresses their feelings and personal needs in a direct but respectful manner. Assertive communication is often confused with other forms of communication. Explore what assertive communication is and how it differs from aggressive and passive communication. 

Assertive communication definition

Assertiveness in communication is the ability to directly state your feelings and needs in a respectful manner. An assertive communication style neither shrinks from speaking up nor aggressively forces a perspective on someone else. Assertive communication is directed by the three Cs of effective communication:

• Be clear: Communicate in a straightforward way that directly states your thoughts and feelings without dressing up your language.

• Be consistent: Ensure what you say today reflects what you said yesterday, rather than changing daily without explanation.

• Be courteous: Respect your listener and communicate in a manner that doesn’t pass judgment on them or presume ill intent.

By maintaining clear, consistent, and courteous communication, assertive communicators can speak up and voice their perspectives without disrespecting others. Researchers have linked assertiveness in communication to improved self-esteem, interpersonal relationships, and mental well-being [1].

Communication styles: Assertive vs. aggressive vs. passive communication

On the spectrum of communication styles, assertiveness lies between passive and aggressive communication without falling into passive-aggressiveness.

Aggressive communication occurs when a speaker is concerned with only their perspective and personal goals rather than considering those of their listener. Individuals who exhibit aggressive behavior are often focused on reaching their goals immediately without considering possible long-term negative consequences. While aggressive communicators might succeed in having their voices heard, they also alienate those around them and negatively impact their own success in the long run.

Passive communication occurs when an individual doesn’t voice their own perspective, feelings, or needs and routinely conforms to the preferences of others. Unlike aggressive communicators, passive communicators consider the potential consequences of their communication style but end up sidelining themselves for others. Research suggests that passive communicators might experience feelings of powerlessness and low self-esteem [1].

How to be assertive without being aggressive: Assertive communication examples

Assertive communication bridges the gap between aggressive and passive communication. The chart below explains the differences between assertive, aggressive, and passive communication by illustrating different responses to common situations. 

How to be an assertive communicator: Tips and examples

Assertive communication is all about getting your point of view across to others without causing conflict. While every situation is unique, some consistent methods can help you to maintain respectful, assertive communication with others. 

1. Use “I” statements.

“I” statements are a form of communication in which the speaker describes their own beliefs and feelings rather than attributing motives to a listener. The opposite of “I” statements are “you” statements, which shift blame from the speaker to the listener through accusatory language. 

A common formula for “I” statements is:

“I feel ____ when ____ because ____. What I need/want is _____.”

For instance, “I feel sad when you don’t call me back because I would like to hear from you. Could you let me know the best time to talk?” 

Using “I” statements allows you to diffuse tension with a listener by offering insight into your feelings. This can help the listener see how their actions made you feel and redirect their focus on solutions, rather than projecting accusatory motives for their actions that only further heighten tensions. 

2. Stick to the facts.

When disagreements arise, conversations can occasionally get heated and veer off course. To help keep things civil when you are voicing your perspective to another person, focus on the facts at hand rather than letting your feelings cause you to speculate about the other person’s motives. 

By keeping attention on the facts, you focus the conversation on things that can be handled at the moment and work toward solutions that benefit everyone. At the same time, keeping your focus on what you know to be true helps minimize the negative emotions that can arise from speculating about another person’s motives.

3. Be aware of your body language. 

Another aspect of how others receive your communication is through your body language. Do you close yourself off and turn away when someone is talking to you, or do you open up and give them your undivided attention? 

The choices we make with our body language greatly impact how others receive what we are saying. According to research conducted by behavioral psychologist Dr. Albert Mehrabian, 55 percent of how a message is received depends on body language [2]. The way we hold ourselves during communication often speaks louder than words. 

To embody assertive body language, stand tall in a straight but relaxed way, maintain eye contact, and keep your body open with uncrossed arms. Showing interest with an open demeanor will highlight both your respect for them and yourself. 

4. Learn to say “no.” 

It can often seem much easier to say “yes” to more responsibilities than to decline someone’s request for help, even when you know you have other concerns that require your attention. 

In fact, saying “no” to more responsibilities is sometimes the best thing we can do for ourselves and our employers. Researchers found that overwork can not only lead to health problems like depression, sleeplessness, and heart disease but also decrease productivity and job satisfaction [3]. Ironically, saying “yes” to everything can actually create more problems than it fixes. 

A good way to decline someone’s request is simply to say “no” and offer a brief explanation for why you can’t help. If the other person attempts to push the issue further, simply tell them “sorry” and reiterate that you don’t have the time. In some cases, you may also be able to redirect them to another person or an external resource that you feel might be able to help.

5. Maintain a calm tone.

The way you communicate a message is often as important as the message itself. As a result, it is important to maintain a calm tone of voice when you are asserting your perspective, feelings, or needs in conversation with someone else. 

Whether we realize it or not, our tone of voice greatly impacts how we are perceived by others. According to the aforementioned research conducted by Dr. Albert Mehrabian, approximately 38 percent of how others receive our communication is based on our tone of voice [2]. How we sound matters.

To communicate assertively, you should focus on maintaining an even tone of voice that remains calm and free of aggressive emotions. By using this technique, you will get your message across to the listener without exacerbating any possible tensions.

Read more: 12 People Skills to Succeed at Work 

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• Watch on YouTube: How Active Listening Reduces Workplace Conflict

• Grow your knowledge: Public speaking tips: Communicating with confidence

• Take a quiz: Career Test: What Career is Right for Me Quiz?

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