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IESE Business School

The Art of Storytelling

Master the art of storytelling to captivate audiences and deliver impactful presentations. This course will teach you how to craft compelling narratives that resonate, enhance your ability to connect with your audience, and leave a lasting impression. Learn techniques for structuring stories, using different narrative styles, and transforming your speeches into unforgettable experiences. No prior experience required. Ideal for professionals in business and marketing.

Status: Public Speaking
Status: Oral Expression
BeginnerCourse2 hours

Featured reviews

SY

5.0Reviewed Mar 29, 2025

I was really hoping this wonderful session to be longer ,but then again this is just enough to make me aware and think about a lot of things

RS

4.0Reviewed Dec 2, 2024

This was informative and straight to the point. I enjoyed this course especially as a refresher in honing into tighter storytelling goals.

RR

4.0Reviewed Jan 13, 2025

The explanation of the course was good enough to understand and implement the learnings in reality but I was expecting more than this.

DM

5.0Reviewed Nov 12, 2024

This course was short and sweet! It puts into words the things I've known before, while giving me new information about how to properly produce something I am proud of.

R

4.0Reviewed Jul 28, 2024

It was a pleasure I found something of interest, I'm glad and proud I participated in it, because it has opened my thinking faculty differently.

EJ

4.0Reviewed Jan 16, 2025

This course genuinely helped me see storytelling in a different light. I didn't realize the significance of a good story but this changed my mind.

SK

5.0Reviewed Sep 3, 2024

I am impressed about this course that's make easy ways to understand the art of story telling. It's focus on important corner. Love it

HP

5.0Reviewed Feb 25, 2025

Everyone regardless of profession, stands to benefit from this course. It is a great manner to look at how you tell a story regardless of the context.

ZA

5.0Reviewed Mar 27, 2025

very simple , straightforward , and with an example of practical implementation, all this in under one hour. That’s the best part! More courses should be like this.

OT

5.0Reviewed Nov 17, 2024

What you expect from IESE: short, concise and to the point, with actionable advice backed by solid examples. Good ROI for an hour of your time. Muchas gracias IESE!

LB

5.0Reviewed Nov 18, 2024

It was succinct and had all the information I needed. Very insightful, especially that sample storytelling. Thank you very much for sharing your insights and lesson.

SH

5.0Reviewed Sep 30, 2024

Well planned and structured course with easy to understand. It is very helpful for me to understand how the storytelling is more effective while on public speaking.

All reviews

Showing: 20 of 314

Laura Dorval
5.0
Reviewed Apr 30, 2024
Khin Kaung Su Thwe
5.0
Reviewed Apr 26, 2024
Raquel CA
4.0
Reviewed Mar 5, 2024
Pointers Hustle
5.0
Reviewed May 9, 2025
Chew Khang King
5.0
Reviewed Dec 8, 2024
Terence Aeria
5.0
Reviewed Jul 14, 2025
RUBEN BENJAMIN MORENO ALVARADO
5.0
Reviewed Apr 16, 2025
Anushka Verma
5.0
Reviewed Feb 7, 2025
Udhaya Jayachandran
5.0
Reviewed Jul 11, 2024
Arti Deorukhakar
5.0
Reviewed Jul 21, 2024
Marv Annie
5.0
Reviewed Jul 16, 2024
Nikos Papadakis
4.0
Reviewed Jul 3, 2024
Manuel Veloso
3.0
Reviewed Jul 28, 2024
sravanthi kavitha
5.0
Reviewed Sep 2, 2024
Adrian Maruf
5.0
Reviewed May 16, 2025
Sharron Dark
5.0
Reviewed Mar 16, 2025
Regina Damaceno Pereira Costa
5.0
Reviewed Oct 7, 2024
Laura Camila Bolivar Barrera
5.0
Reviewed Mar 26, 2025
Ahmed Khattab
5.0
Reviewed Jan 29, 2025
laurence jeanne
5.0
Reviewed Oct 23, 2024