RC
5.0Reviewed Jun 28, 2021
Concise and to the point. Great introduction to digital marketing!
Gave a great introduction to Digital Marketing. Thoroughly enjoyed the course!
Identifying, Attracting, and Growing Your Digital Audience
Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Recognize the current landscape of the digital business environment. - Develop an audience persona based on a target audience. - Identify strategies to define, attract, and engage your audience online. - Review an e-commerce experience and discuss how to improve customer experience. - Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.
Status: Customer experience strategy (CX)
Status: Social Media Strategy
BeginnerCourse13 hours
Featured reviews
WC
5.0Reviewed Apr 16, 2021
Wow. This is a wonderful course that places everything on e-marketing into perspective.
AS
4.0Reviewed Nov 12, 2022
Somewhat more challenging testing, and a recommended representative text, could be desirable.
SK
4.0Reviewed Feb 13, 2021
Very informative course. More videos would be really great.
BM
5.0Reviewed Dec 26, 2022
Excellent content in this course that will prove invaluable to any digital marketer and an asset to anyone that's apart of the digital transformation revolution.
YM
5.0Reviewed May 6, 2021
It is a perfect course and will gave me an opportunity to understand more in Digital marketing. This will be added in my CV for sure.
LB
5.0Reviewed Jul 29, 2023
I am happy to have gone through this training, It was very insightful. Learning to create personas and select my target audience was exciting. Thank you Coursera.
SP
5.0Reviewed Feb 15, 2021
Great course with great resources and easy to understand.
TW
5.0Reviewed Apr 27, 2021
I appreciated learning foundational aspects of social media marketing. Looking forward to learning more content and growing my expertise in this area of study.
MK
4.0Reviewed Aug 1, 2021
Wonderful Tactics to identify the Market Reach. Its a Must Read. Very easy to understand. Should contain more video examples
EF
5.0Reviewed Mar 18, 2021
This course has given me a deeper understanding of reaching your audience via the marketing platforms discussed.
CC
5.0Reviewed Aug 8, 2021
Provided a lot of insights for those who do not have basic knowledge of Digital Marketing
All reviews
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Most Helpful
Maria Assing
5.0
Reviewed Feb 4, 2021Twannetta Weaver
5.0
Reviewed Apr 28, 2021I appreciated learning foundational aspects of social media marketing. Looking forward to learning more content and growing my expertise in this area of study.
Androniki Papagora
5.0
Reviewed Jan 30, 2021Very good information and articles for someone that has very little idea about attracting people and advertising the product through social media
Işıl Ekin Özcan
3.0
Reviewed Jan 30, 2021I would like to see some vids from teachers
Salvatore Ruzzi
5.0
Reviewed Mar 15, 2021Thank you, great course. It takes students to where they want to get to, thanks to the optional readings too. I found them very interesting and useful! Optional readings do make the difference in my knowledge and understanding of the topic.
Eugene Fisher
5.0
Reviewed Mar 19, 2021This course has given me a deeper understanding of reaching your audience via the marketing platforms discussed.
Alumno Xochimilco EMMA LAURA ALONSO VILLARREAL
5.0
Reviewed Dec 22, 2021It was an excellent introduction to themes about digital audience, very complete and clear information
Wentzel Coetzer
5.0
Reviewed Apr 17, 2021Wow. This is a wonderful course that places everything on e-marketing into perspective.
Luke
5.0
Reviewed Feb 25, 2021Good course. Covers the basics. Great for someone getting into online marketing.
Richard Chen
5.0
Reviewed Jun 29, 2021Concise and to the point. Great introduction to digital marketing!
Mohammad Morshedloo
5.0
Reviewed Jun 17, 2021This course teach exactly as title imply. Strongly recommended
Eirhnh Gerontopoulou
5.0
Reviewed Mar 2, 2021The course was very interesting and easy to follow.
Thank you!
sithara perera
5.0
Reviewed Feb 16, 2021Great course with great resources and easy to understand.
Gabriela Leiva Urbina
5.0
Reviewed May 3, 2023I´m new to the topic, I know some basic concepts of marketing. At the course a learned new concepts that I understood completely. The readings are concise and short, the discussions are well constructed and the videos complement the readings.
Leslies Ben
5.0
Reviewed Jul 30, 2023I am happy to have gone through this training, It was very insightful. Learning to create personas and select my target audience was exciting.
Thank you Coursera.
Brandon McRae
5.0
Reviewed Dec 27, 2022Excellent content in this course that will prove invaluable to any digital marketer and an asset to anyone that's apart of the digital transformation revolution.
Youssef Mohamed Metwally
5.0
Reviewed May 7, 2021It is a perfect course and will gave me an opportunity to understand more in Digital marketing. This will be added in my CV for sure.
Carlaine Chua
5.0
Reviewed Aug 8, 2021Provided a lot of insights for those who do not have basic knowledge of Digital Marketing
Lidor Asher
5.0
Reviewed Feb 18, 2021This is an amazing course, full of enrichment and knowledge, understandable and invested!
Lucas Veríssimo Gonçalves
5.0
Reviewed Jul 26, 2023A good one for those who are lost to begin a marketing strategy.