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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,268 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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2301 - 2325 of 7,081 Reviews for Foundations of Digital Marketing and E-commerce

By yenife r

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May 7, 2023

Fue un gran curso muy especificado, con todos los principios

. Gracias

By Gire N

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Apr 25, 2023

Love the structure if the course, it is instinctive and easy to follow

By Kashif k

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Apr 18, 2023

Amazing course I like it. It help me in feature finding a good job

By Lion's M N

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Mar 18, 2023

Fantastic! So informative, very interactive. Can't wait to learn more!

By Varun P D

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Mar 16, 2023

Really an Eye-Opener. Wonderful course FULL of insights and knowledge.

By Christine J

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Feb 4, 2023

A GREAT introduction to the world of Digital Marketing and E-commerce.

By Federico C

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Jan 12, 2023

Muy bien estructurado, interesante y entretenido, buenisimo la verdad.

By Bharat R S

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Oct 14, 2022

This course is helped immensely with Digital marketing & e-commerce.

By Farooque G B

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Sep 22, 2022

Excellent course ..Proivde the basic concepts for Digital Marketing.

By Anshika A

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Jun 7, 2022

amazing it taught me various new terms and helped me grow my knowledge

By Grecia i R M

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Sep 1, 2025

Fue maravilloso con mucha información importante y muy bien explicado

By Rahul S

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Mar 26, 2025

I learned many useful information about the foundations of the modulr

By Yash R

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Mar 20, 2025

it was very good course that had very deep knowledge about the course

By Gayo P J A

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Mar 12, 2025

The course is very comprehensible and well learned by the participant

By Antwan M

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Dec 11, 2024

Great courses and instructors. Information is top notch professional!

By Arya G

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Oct 20, 2024

This course really helped me a lot in understanding digital marketing

By Mohit M

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Sep 17, 2024

Loved the energy, encouragement to learn & environment of the course.

By Samy T

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Jun 7, 2024

Great introduction into the world of digital marketing and e-commerce

By Awais A

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May 20, 2024

i really leaned about Foundations of Digital Marketing and E-commerce

By Yohannes G

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Mar 5, 2024

Ideal course to have a fundamental understanding of Digital marketing

By Muhammad T

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Aug 30, 2023

I have get knowledge about basic of Digital Marketing and E-commerce.

By Shrestha C

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Aug 14, 2023

Overall had a smooth journey, easy to maintain in own pace and time.

By Anisa A

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Aug 1, 2023

Thanks to coursera for giving me such an amazing learning experience.

By Fiza A

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Jul 26, 2023

perfect for those who wants to start their career as digital marketer

By Give m t m

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Jun 9, 2023

IT'S WORTH TAKING THIS COURSE, I GOT TO LEARN SO MUCH ABOUT THE FIELD