Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,114 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CB

May 16, 2022

I really enjoyed this course and was not bored! I loved the break up of the videos and the readings and the fact that they allowed you to download the glossary at the end. I am so happy I took this!

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

Filter by:

5751 - 5775 of 7,224 Reviews for Foundations of Digital Marketing and E-commerce

By mariam

•

Nov 15, 2024

Inlove

By Khansa

•

Nov 6, 2024

thanks

By Celia O P

•

Oct 12, 2024

genial

By Mohammed A S

•

Aug 31, 2024

thanks

By Ali P (

•

Aug 17, 2024

Great!

By Geoffrey K

•

Jul 27, 2024

superb

By Zanda R

•

Jul 24, 2024

Great!

By Pankaj K

•

Jul 23, 2024

Great!

By Folusho D

•

Jul 19, 2024

Super!

By Михаил Я

•

Jun 28, 2024

Great!

By Prince U

•

Apr 10, 2024

Superb

By Vũ V Đ

•

Apr 3, 2024

Great!

By David O

•

Jan 24, 2024

Useful

By Pablo H

•

Dec 8, 2023

great!

By koji w

•

Nov 9, 2023

useful

By Kelvin E I R

•

Oct 22, 2023

genial

By Kareem A

•

Sep 25, 2023

V.Good

By Harris M

•

Aug 14, 2023

Great!

By Adeyemo A

•

Aug 10, 2023

great!

By Athar b

•

Jul 30, 2023

Superb

By Alexandra R

•

Jul 12, 2023

Great!

By Rubens L d S

•

Jun 18, 2023

Great!

By Sebastian L R M

•

Mar 27, 2023

brutal

By Rabia N

•

Mar 6, 2023

Great.

By Nilima K

•

Jan 19, 2023

superb