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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,268 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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2676 - 2700 of 7,081 Reviews for Foundations of Digital Marketing and E-commerce

By Lina K

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Dec 14, 2022

Great course, easy to understand, useful to do assignments.

By Wilson S

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Nov 28, 2022

Interesting this is the first of several courses Thank you!

By Aadarsh G

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Nov 18, 2022

Very good course to get a head starts in Digital Marketing.

By ABID H

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Nov 13, 2022

Very helpful and useable information from seasoned experts.

By Bilal S

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Oct 26, 2022

This course added up to my knowledge and skills. Thank You

By Сергей С

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Oct 21, 2022

A brief but informative look into digital marketing world.

By Syed Z u R

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Oct 19, 2022

Great course for beginners, very precise and to the point.

By Simone C

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Oct 9, 2022

great basic overview and introduction of digital marketing.

By Edgar G

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Sep 28, 2022

Bien estructurado con informacion introductoria relevante.

By Kayla D

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Jul 19, 2022

I love this program! I wish I would have found this sooner!

By Felicita L M O

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Nov 10, 2025

Esta muy buena el curso me gusto mucho y me ayudo bastante

By Juan D

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Jul 16, 2025

Excelente contenido, muy claro y con traducción en español

By Nathali M

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May 14, 2025

Excelente introducción a este mundo del marketing digital!

By Cristina M

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Mar 5, 2025

fue el mejor curso que pude haber estudiado muchas gracias

By Cesar P

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Nov 14, 2024

Good foundations module to fill in the gaps in my skillset

By Agus W

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Sep 11, 2024

There is one best form to present a portfolio is not true.

By Masitsa A

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Sep 7, 2024

I have really enjoyed learning and the coaches are superb

By Adolfo G E

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Dec 29, 2023

Good introduction, positive and professional presentation.

By Amanda T

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Oct 20, 2023

Good Course on Very Basic Foundations of Digital Marketing

By vivek g

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Jul 25, 2023

It was great learning.The course was in detail explanation

By snehasis d

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Jun 1, 2023

Superb beginner course on Digital Marketing and E Commerce

By Sri G

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Apr 12, 2023

Thank you to all respected mentors for your valuable time.

By Tom G

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Mar 21, 2023

Good overview of the Digital Market and E-commerce sector.

By Estefany C

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Dec 28, 2022

Great course to get the basics of marketing and e-commerce

By Emad k

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Nov 14, 2022

Very Professional Experience gained in the journey. Thanks