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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,268 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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2551 - 2575 of 7,081 Reviews for Foundations of Digital Marketing and E-commerce

By WAGNER M F

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Jan 5, 2025

This is an incredible resource for marketers and entrepreneurs

By Azaan B

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Nov 14, 2024

good information about the basics of this course i have learnt

By Lakshika M

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May 23, 2024

Very important details share through this course and recommend

By Joana R

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May 13, 2024

Really simple and easy to follow course. Definitely recommend.

By Mohammad S

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Apr 14, 2024

Excellent course and hoping it to be useful in practical life.

By Marek P

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Mar 11, 2024

Mega ciekwe i wartościowe treści ! biore się za drugi rodział!

By Vishal D

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Feb 19, 2024

Great foundation. Thankful and looking forward to the next one

By Mwangi N

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Feb 18, 2024

articulate, comprehensive and very informative. I learnt a lot

By Matthew H

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Aug 13, 2023

Very clear and informative course, also provided lots of value

By Berk K

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Jun 30, 2023

A very nice education was given, endless thanks for everything

By John P D S

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Jun 4, 2023

Strong foundational course on Digital Marketing and E-commerce

By CedricD M

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May 29, 2023

Fast, easy, to the point, highly recommend for newbies like me

By NORAH I S A N I S A

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May 23, 2023

I love it and it was wonderful and ai have learned good things

By Mehmet A T

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Apr 26, 2023

Loved the structure of the course and the updated information.

By Maria G G

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Apr 17, 2023

I love how google cover the basics of marketing and e-commerce

By Mahmoud k e s

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Mar 23, 2023

really good start for anyone who wanna learn digital marketing

By NAEEM S

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Mar 5, 2023

THE BEST COURSE AND EXPLAINED IN VERY SIMPLE WAY TO UNDERSTAND

By Bosede O

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Jan 3, 2023

Thank you for the knowledge you gave out freely. I’m grateful!

By Krystal I

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Dec 22, 2022

Its an amazing way to delve into a career in digital marketing

By Marco N

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Dec 18, 2022

I found this course very useful and informative. Thanks Google

By Sukuma P

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Nov 9, 2022

very easy to understand. have a good showcase and info grafic

By Miss R

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Oct 30, 2022

IT WAS AN AMAZING EXPERINCE OF LEARNING WITH TALENTED MENTORS

By Ankur R

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Sep 15, 2022

I'm happy with this professional course by Google Foundation.

By Ingrid N

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Sep 9, 2022

Engaging, informative, userfriendly, thankful for this course.

By SERGIO L M

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Aug 22, 2022

It is always important to refresh and return to the beginning.