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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,268 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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1651 - 1675 of 7,081 Reviews for Foundations of Digital Marketing and E-commerce

By Mohamed N

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Aug 1, 2022

very good course even for proffesionals because it is so refershing for concepts and new trends

By Christian Z

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May 10, 2022

Great intro course, covers lots of good information, great way to get introduced to the program.

By Facundo T A

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Nov 16, 2025

me encanto super practico y con ayudas de aprendisaje me encanto y ademas es super recomendable

By 戸田桃子

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Oct 29, 2025

I was a beginner for digital marketing, but I could follow all contents without any difficulty.

By Brooke W

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Jun 22, 2025

It was a great course! Informative and a great introduction to digital marketing and eCommerce.

By Milagros L

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Jun 10, 2025

Un curso muy completo, fácil de entender y muy interactivo. Gracias Google, por la oportunidad.

By John K

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Feb 25, 2025

Super user-friendly and positive experience. Very foundational going over lots of helpful terms

By Jamnia L

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Feb 24, 2025

Gracias a los cursos he podido desarrollar mi conocimiento sobre marketing de manera más amplia

By Juan C G D

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Jan 21, 2025

Excelente curso, con buenos conceptos que me permiten adentrarme al mundo del marketing digital

By Roberta D

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Jan 17, 2025

outstanding course and the instructors are top notch. Easy to listen to and easy to learn from.

By Muhammad N A

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Nov 10, 2024

I appreciate Google for offering such courses that help us enhance our skills in digital world.

By Ali M

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Aug 25, 2024

nice experience after learn this course and learning material like task and assignment too god

By Mahder T

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Aug 10, 2024

I have learned a lot of things about foundation of digital marketing and e- commerce . Thanks

By Mailumo D A

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Feb 2, 2024

i had a great experience through out this course and gained more knowledge in digital marketing

By Mitali S

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Nov 22, 2023

Simple, interesting, compact but complete & most relevant course ' very effective way to teach.

By Urooj N

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Aug 24, 2023

very interesting and informative especially quizes are very helpful to check previous knowledge

By Veikka F

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Aug 15, 2023

This was a very good start to become more familiar with the growing field of digital marketing!

By Shadrac C

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Jul 10, 2023

This is an amazing course. the lectures was super explanatory and well curated to aid learning.

By NODIR S

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Mar 7, 2023

Very well structured course exciting and engaging, I recommended

especially for the PO and PMs.

By Mpumelelo K

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Jan 24, 2023

Very informative. I learnt a lot of news things that motivated me to dig deeper and learn more.

By Anthony M

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Oct 15, 2022

This is a great start into the Digital Marketing field of study if you have no prior learning!

By Rameez I

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Aug 1, 2022

A top-notch course from Google and Coursera. Explains concepts in an easy-to-understand manner.

By clif t

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Jun 12, 2022

Excellent layout, easy to follow instructions, well positioned quizzes and comprehensive test!

By Ammad A

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Sep 29, 2025

This course's best for someone who's starting and for people who want to clear their concepts.