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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,268 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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2926 - 2950 of 7,082 Reviews for Foundations of Digital Marketing and E-commerce

By Jose G

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Apr 23, 2023

Really good! learned the basic and keen to continue

By Joshua O

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Mar 9, 2023

Very practical and easy for beginners to comprehend

By Elizabeth S

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Mar 4, 2023

Such a great course so far! It is very informative.

By Erik W

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Feb 4, 2023

This course is a great overview and worth the time.

By abhi a

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Dec 11, 2022

a good and clear learning experience for a beginner

By Muhammad H I

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Dec 4, 2022

Good Experience. The Way of teaching is soooo! good

By Chandra G

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Dec 2, 2022

Excellent course getting to know digital marketing.

By Deleted A

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Nov 29, 2022

Insightful for a beginner like me in this industry!

By Kelly C

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Nov 2, 2022

good and easy to understand for the entire syllabus

By Dương V H

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Sep 15, 2022

A lot of new interesting knowledge in this course!

By Vladimir J

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Sep 1, 2022

Great value for everybody interested in the matter.

By sadiq a

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Aug 16, 2022

Full of insights, Great storytelling and structure.

By Md. F H

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Jun 22, 2022

I learn a lot of things Thank you Google & Coursera

By Deez

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Jun 19, 2022

I learned lot about digital marketing & e- commerce

By Hasibun E M

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Jun 13, 2022

This was an amazing journey with a great instructor

By Negocios P J

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Dec 6, 2025

surreal, estou impactado com os insigth adquiridos

By jana g

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Oct 22, 2025

very engaging, short lessons that keep me going on

By IZZATUL N F

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Aug 31, 2025

Nice experience and good learning process for me !

By Harry B

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Jul 24, 2025

Excelente información y metodología de aprendizaje

By Osama s

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Mar 21, 2025

Great course... even for people starting from 0...

By Brownie D

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Nov 16, 2024

Muy buena información! El curso esta bastante bien

By Fernando T

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Oct 1, 2024

Muy interesante, completo, ideal para introducción

By Saira K

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Sep 30, 2024

I found my couse and comple it, highly recommended

By Steven S

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Sep 25, 2024

Great course that contains very useful information

By Jalima L

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Sep 23, 2024

gracias google y por este curso a guadalupe center