Name: Brand Management: Strategies for a Strong Brand
Brand: Coursera
Availability: OnlineOnly
Rating: 4.7 (39 reviews)

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Learner Reviews & Feedback for Brand Management: Strategies for a Strong Brand by Coursera

4.7

stars

184 ratings

About the Course

In a continuously changing business landscape, brands hold more significance than ever before. As consumers become increasingly discerning, and societal values continuously evolve, understanding the multifaceted roles of brands becomes imperative for driving meaningful market impact. This course will challenge you to view brands as more than mere assets for business success. We explore how brands resonate with the human experience, influencing not only consumer choices but also shaping social norms and cultural narratives. From fostering emotional connections through compelling storytelling to driving positive societal change, you'll uncover the potential of brands as catalysts for both economic growth and responsible citizenship. This course is designed for marketing professionals, brand managers, entrepreneurs, and anyone seeking to enhance their brand management skills and drive success in the competitive market. It caters to Learners who aim to grasp the significance of brands not only as valuable assets but also as influential entities shaping societal dynamics. There are no specific prerequisites for this course. A basic understanding of marketing principles and branding concepts will be helpful, but not mandatory. An open mind and curiosity about the broader societal impact of brands will enhance the learning experience....

Top reviews

Mar 15, 2024

I'm very much satisfied with the teaching method and mode of presentation. It was really engaging and educative.

Oct 15, 2025

Really enjoyed it! I liked that we have a mini questionnaire at the end of each video.

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26 - 39 of 39 Reviews for Brand Management: Strategies for a Strong Brand

By Remakhalid

•

Sep 22, 2024

to the point

By Shalini S

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Apr 29, 2025

loved it!

By Achyut V

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Sep 22, 2025

Good

By INDRAJITDEB S

•

Aug 28, 2024

Nice

By DIKSHAJAIN2821@GMAIL C

•

Aug 20, 2024

Good

By MUHRIZ M

•

Aug 20, 2024

Nice

By Kopal G

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Jun 11, 2025

it was an excellent course. great to learn from the mentor. everything was clearly explained in detail with examples. best short beginner course for the people who wants to study about branding and its management. I am happy to enroll for the same and gain its knowledge.