YL
5.0Reviewed Aug 9, 2024
Very insightful and practical. Presentation was also comprehensible
It is good, it has a few points extra from the Brand management: Aligning business, brand and behavior. Since it is short it can be done after that course
Brand Management: Strategies for a Strong Brand
In a continuously changing business landscape, brands hold more significance than ever before. As consumers become increasingly discerning, and societal values continuously evolve, understanding the multifaceted roles of brands becomes imperative for driving meaningful market impact. This course will challenge you to view brands as more than mere assets for business success. We explore how brands resonate with the human experience, influencing not only consumer choices but also shaping social norms and cultural narratives. From fostering emotional connections through compelling storytelling to driving positive societal change, you'll uncover the potential of brands as catalysts for both economic growth and responsible citizenship. This course is designed for marketing professionals, brand managers, entrepreneurs, and anyone seeking to enhance their brand management skills and drive success in the competitive market. It caters to Learners who aim to grasp the significance of brands not only as valuable assets but also as influential entities shaping societal dynamics. There are no specific prerequisites for this course. A basic understanding of marketing principles and branding concepts will be helpful, but not mandatory. An open mind and curiosity about the broader societal impact of brands will enhance the learning experience.
Status: Brand Strategy
Status: Stakeholder Engagement
BeginnerCourse4 hours
Featured reviews
PS
4.0Reviewed Aug 10, 2024
Clear explanations and examples which made it easy to understand
WK
5.0Reviewed Mar 5, 2024
The presentations are very clear, and are illustrated with appropriate examples.
NM
5.0Reviewed Jul 30, 2024
materials are easy to understand and very valuable when you want to pursue a career for branding
RK
5.0Reviewed Oct 2, 2024
Excellent Course thanks to Cpirsera, Google, and faculty and institutions, and all technical and Other administrators.
DH
5.0Reviewed Nov 10, 2024
It's an excellent course for beginners in branding. Thanks to the instructor and the Coursera network for this valuable course. I hope to enroll in more courses in this network.
RP
5.0Reviewed Feb 18, 2025
Very helpful as someone working in shaping businesses
CY
4.0Reviewed Dec 28, 2024
A more interactive approach with case studies or assignments would be amazing.
LM
5.0Reviewed Jun 16, 2024
Very informative! Quick and easy. Perfect for continued education in this field. I took plenty of great notes so I can refer to them again later. Well done!
CI
5.0Reviewed Mar 15, 2024
I'm very much satisfied with the teaching method and mode of presentation. It was really engaging and educative.
PS
4.0Reviewed Jul 3, 2024
It is good, it has a few points extra from the Brand management: Aligning business, brand and behavior. Since it is short it can be done after that course
AM
5.0Reviewed Oct 10, 2024
Brand Management: Strategies for a Strong Brand Coursera Instructor Network Grade Achieved: 100%
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Pashmaa Singh
4.0
Reviewed Jul 4, 2024Hiang Kanjinna
3.0
Reviewed Jul 18, 2024No certificate was given (I know we can pay for the certificate but I was also able to download a free certificate from another course). The First half of the content was quite good while the second half is quite boring and repetitive
Raj Kumar
5.0
Reviewed Oct 3, 2024Excellent Course thanks to Cpirsera, Google, and faculty and institutions, and all technical and Other administrators.
Chukwu Franklin Ifeanyichukwu
5.0
Reviewed Mar 16, 2024I'm very much satisfied with the teaching method and mode of presentation. It was really engaging and educative.
Wondwosen Kebede
5.0
Reviewed Mar 5, 2024The presentations are very clear, and are illustrated with appropriate examples.
Dhananjaya Herath
5.0
Reviewed Nov 11, 2024It's an excellent course for beginners in branding. Thanks to the instructor and the Coursera network for this valuable course. I hope to enroll in more courses in this network.
Leena Leanne Morris
5.0
Reviewed Jun 17, 2024Very informative! Quick and easy. Perfect for continued education in this field. I took plenty of great notes so I can refer to them again later. Well done!
namitha jayathilaka
5.0
Reviewed Oct 10, 2024excellent instructor who gives his expert knowledge on this course and also talking about real examples
AKM SAIFUDDIN MAHMUD
5.0
Reviewed Oct 11, 2024Brand Management: Strategies for a Strong Brand Coursera Instructor Network Grade Achieved: 100%
Nath Mindanao
5.0
Reviewed Jul 30, 2024materials are easy to understand and very valuable when you want to pursue a career for branding
Jalal El Habli
5.0
Reviewed Sep 15, 2024Efficient course with practical example that illustrates the concept taught in each lesson !
Jana Savic
5.0
Reviewed Oct 16, 2025Really enjoyed it! I liked that we have a mini questionnaire at the end of each video.
Yao N. Loh
5.0
Reviewed Aug 10, 2024Very insightful and practical. Presentation was also comprehensible
Rhenie Punzalan
5.0
Reviewed Feb 19, 2025Very helpful as someone working in shaping businesses
Hansara Perera
5.0
Reviewed Jun 6, 2025Thank you all of you to this valuable course ✨️
Michelle Vasquez
5.0
Reviewed Jul 19, 2024It was such a valuable content. I loved it!
Kyaw Lin Tun
5.0
Reviewed Feb 10, 2025Good for beginners. Easy to understand.
Odukwe Timothy Chibueze
5.0
Reviewed Feb 4, 2025execellent course i learnt alot
Paulo Parracho
5.0
Reviewed Jul 3, 2024Another great course by Cousera
Olaniyan Olalekan
5.0
Reviewed Jun 7, 2025Clear insight for Visionaires