Name: Applying Data Analytics in Marketing
Brand: University of Illinois Urbana-Champaign
Availability: OnlineOnly
Rating: 4.6 (42 reviews)

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Learner Reviews & Feedback for Applying Data Analytics in Marketing by University of Illinois Urbana-Champaign

4.6

stars

187 ratings

About the Course

This course introduces students to marketing analytics as a data-driven approach to solving real-world marketing problems. It covers four key areas: causal analysis (identifying cause-and-effect in marketing interventions), predictive modeling and AI (forecasting customer behaviors using machine learning), social media analysis (extracting insights from online consumer interactions through text and network analysis), and consumer demand and preference analysis (estimating preferences, demand, and customer lifetime value). Students will gain hands-on experience using Python to analyze diverse data sources, apply advanced analytics techniques, and generate actionable insights to support strategic marketing decisions....

Top reviews

Nov 26, 2020

This course is really insightful. Explanation done very well, quizzes is related and challenging. Although I suggest you have a statistical background before taking this course

Nov 2, 2019

it was a perfect course , which gave me the full picture of how to make a marketing testing and evaluation

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26 - 43 of 43 Reviews for Applying Data Analytics in Marketing

By Debaleena D

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Aug 20, 2020

helpful

By VINEET S

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Sep 18, 2024

great

By Vidya V

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Apr 26, 2025

GOOD

By Aparna P

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Apr 19, 2025

good

By VINAY S

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Apr 7, 2025

good

By ivalia r

•

Apr 3, 2022

By ADITYA J

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Apr 16, 2025

By Baltha S

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Apr 18, 2025

good course to learn and gain knowledge

By Bob S

•

Jan 23, 2025

Wish there was more R

By NISHANT P

•

Sep 15, 2024

good

By 王静

•

Jul 30, 2023

good

By Martin H

•

Mar 21, 2024

ok as an introduction

By Nikhil R .

•

Dec 4, 2025

Course was good and informative , but it seems the technical glitches are big issue here with this course, hence beware of that before going on with this and hence from yesterday grade is pending , although almost 20 plus hours spend on this and because of there glitch the certificate and course for one part of module is yet not rectified and pending from yesterday now.

By Yukitoshi I

•

Oct 6, 2023

peer-review unfair. and No one will grade you. https://www.coursera.org/learn/applying-data-analytics-business-in-marketing/peer/apJH2/text-analysis-peer-review-assignment/review/KkA27mKTEe6-8BKGJckWXQ