• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Big Data, Artificial Intelligence, and Ethics

    Skills you'll gain: Data Ethics, Artificial Intelligence, Research, Natural Language Processing, Big Data, Research Methodologies, AI literacy, Social Sciences, Applied Machine Learning, Responsible AI, Machine Learning, Ethical Standards And Conduct, Case Studies, Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    769 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of Edinburgh

    Philosophy, Science and Religion: Philosophy and Religion

    Skills you'll gain: Liberal Arts, Research, Discussion Facilitation, Scientific Methods, Social Sciences, Cultural Diversity, Psychology, Sociology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    531 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Success

    Skills you'll gain: Growth Mindedness, Personal Development, Optimism, Self-Awareness, Goal Setting, Personal Integrity, Habit Formation, Culture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of London

    Film, Images & Historical Interpretation in the 20th Century: The Camera Never Lies

    Skills you'll gain: Public History, Photography, Photo Editing, Art History, Media and Communications, Visual Storytelling, Research, World History, European History, Storytelling, Case Studies, Ethical Standards And Conduct

    4.6
    Rating, 4.6 out of 5 stars
    ·
    394 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Developing An Entrepreneurial Mindset: First Step Towards Success

    Skills you'll gain: Entrepreneurship, Self-Starter, Market Opportunities, Lean Methodologies, Open Mindset, Growth Mindedness, New Business Development, Business Development, Personal Attributes, Personal Development, Decision Making, Action Oriented, Overcoming Obstacles, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    970 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Stanford University

    Fundamentals of Machine Learning for Healthcare

    Skills you'll gain: Machine Learning Methods, Healthcare Ethics, Data Ethics, Statistical Machine Learning, Applied Machine Learning, Machine Learning Algorithms, Machine Learning, Responsible AI, Artificial Neural Networks, Healthcare Industry Knowledge, Model Evaluation, Medical Science and Research, Model Training, Artificial Intelligence and Machine Learning (AI/ML), Supervised Learning, Reinforcement Learning, Health Informatics, Generative Model Architectures, Deep Learning, Health Policy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    635 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to UX/UI Design

    Skills you'll gain: User Experience, Adobe XD, Design Thinking, User Interface (UI), User Research, Wireframing, Augmented and Virtual Reality (AR/VR), Emerging Technologies, Prototyping, Software Development Life Cycle

    4.7
    Rating, 4.7 out of 5 stars
    ·
    106 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Financial Risk and Quantitative Finance

    Skills you'll gain: Enterprise Risk Management (ERM), Risk Management Framework, Derivatives, Portfolio Management, Operational Risk, Risk Modeling, Portfolio Risk, Financial Trading, Risk Management, Time Series Analysis and Forecasting, Credit Risk, Finance, Asset Management, Probability, Banking, Statistics, Analysis, Analytics, Decision Making, Governance

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI for Consultants

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Management Consulting, Business Consulting, Consulting, AI Enablement, Data Ethics, Quality Assurance, Market Intelligence, Market Research, Analysis, Automation, Project Scoping

    4.4
    Rating, 4.4 out of 5 stars
    ·
    38 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Questionnaire Design for Social Surveys

    Skills you'll gain: Survey Creation, Surveys, Interviewing Skills, Research Design, Data Collection, Qualitative Research, Research, Research Methodologies, Quantitative Research, Peer Review

    4.5
    Rating, 4.5 out of 5 stars
    ·
    466 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Financial Modeling for Merger Transactions

    Skills you'll gain: Mergers & Acquisitions, Business Valuation, Financial Modeling, Investment Banking, Balance Sheet, Financial Statement Analysis, Consolidation, Financial Statements, Financial Analysis, Financial Data, Financial Accounting, Accounting, Enterprise Modeling, Income Statement

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Gender Analytics: Gender Equity through Inclusive Design

    Skills you'll gain: Human Centered Design, Organizational Change, User Research, Design Thinking, Change Management, Design Research, Data Ethics, Data Collection, Quantitative Research, Prototyping, Influencing, Qualitative Research, Organizational Leadership, Storytelling, Data Analysis, Analytics, Diversity Awareness, Diversity and Inclusion, Gap Analysis, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    724 reviews

    Beginner · Specialization · 3 - 6 Months

1…9899100…443

In summary, here are 10 of our most popular market research courses

  • Big Data, Artificial Intelligence, and Ethics: University of California, Davis
  • Philosophy, Science and Religion: Philosophy and Religion: The University of Edinburgh
  • Success: University of Pennsylvania
  • Film, Images & Historical Interpretation in the 20th Century: The Camera Never Lies: University of London
  • Developing An Entrepreneurial Mindset: First Step Towards Success: Michigan State University
  • Fundamentals of Machine Learning for Healthcare: Stanford University
  • Introduction to UX/UI Design: IBM
  • Financial Risk and Quantitative Finance: EDUCBA
  • Generative AI for Consultants: Fractal Analytics
  • Questionnaire Design for Social Surveys: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok