• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Negotiation, Mediation and Conflict Resolution

    Skills you'll gain: Mediation, Negotiation, Communication Strategies, Conflict Management, Active Listening, Cultural Sensitivity, Intercultural Competence, Cultural Diversity, Verbal Communication Skills, Communication, Diplomacy, Relationship Building, Labor Relations, Interpersonal Communications, Strategic Partnership, Case Studies, Non-Verbal Communication, Leadership, Analysis, Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    E

    EDHEC Business School

    Building Strategic Foresight Capabilities

    Skills you'll gain: Systems Thinking, Strategic Thinking, Forecasting, Strategic Planning, Strategic Decision-Making, Stakeholder Engagement, Organizational Strategy, Complex Problem Solving, Business Transformation, Business Strategy, Trend Analysis, Innovation, Sustainable Development, Decision Making, Creativity, Emerging Technologies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    248 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Program Manager

    Skills you'll gain: Program Management, Stakeholder Management, Resource Allocation, Agile Software Development, Agile Methodology, Project Management Life Cycle, Kanban Principles, Change Management, Project Management Office (PMO), Organizational Change, Responsible AI, Organizational Strategy, Agile Project Management, Risk Management, Governance, Cost Management, Earned Value Management, Team Building, Project Management, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    GenAI in Business: Strategies for Successful Execution

    Skills you'll gain: Generative AI, AI Product Strategy, AI Enablement, Business Solutions, Customer experience strategy (CX), Innovation, Performance Analysis, Performance Measurement, Project Risk Management, Solution Design, Experience Design, Communication Strategies, Stakeholder Communications, Process Design, Business Transformation, Business Risk Management, Business Strategy, Agile Product Development, Talent Acquisition, Recruitment Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Advanced Customer Relationship Management

    Skills you'll gain: Customer Relationship Management (CRM) Software, Client Services, Account Management, Relationship Management

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    People Analytics

    Skills you'll gain: People Analytics, Human Capital, Human Resource Strategy, Human Resources, Talent Management, Organizational Effectiveness, Workforce Management, Analytics, Performance Measurement, Employee Performance Management, Data-Driven Decision-Making, Performance Analysis, Network Analysis, Employee Retention, Performance Management, Collaboration, Data Analysis, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    6.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Advertise YouTube Videos with Zapier

    Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Marketing Automation, User Accounts, Facebook, Automation, Digital Content, Advertising, Marketing, Branding

    4.4
    Rating, 4.4 out of 5 stars
    ·
    25 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to increase engagement to Instagram Business profile

    Skills you'll gain: Instagram, Target Market, Social Media Marketing, Social Media, Customer Engagement, Brand Strategy, Social Media Content, Business Marketing, Storytelling, Drive Engagement, Marketing, Business

    3
    Rating, 3 out of 5 stars
    ·
    71 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    P

    Packt

    Learn C# by Building Applications

    Skills you'll gain: C# (Programming Language), Object Oriented Programming (OOP), Web Scraping, Programming Principles, Microsoft Visual Studio, .NET Framework, Data Structures, Software Design Patterns, File I/O, Application Development, Computational Logic, Algorithms, Hypertext Markup Language (HTML), Unit Testing, Debugging

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Blockchain Revolution in Financial Services

    Skills you'll gain: Blockchain, Digital Assets, FinTech, Business Strategy, Strategic Decision-Making, Governance, Financial Services, Financial Regulation, Ledgers (Accounting), Work Breakdown Structure, Project Implementation, Business Modeling, Banking Services, Financial Systems, Project Design, Solution Design, Cryptography, Design, Emerging Technologies, Payment Systems

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Università di Napoli Federico II

    English Intermediate B1

    Skills you'll gain: Presentations, Oral Expression, Business Communication, Business Correspondence, English Language, Verbal Communication Skills, Negotiation, Business Writing, Interviewing Skills, Writing, Vocabulary, Report Writing, Data Storytelling, Taking Meeting Minutes, Language Competency, Interpersonal Communications, Education and Training, Communication, Language Learning, Formal Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    441 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    دليل استخدام كانفا للمبتدئين

    Skills you'll gain: Canva (Software), Graphic Design, User Accounts, Design Software, Shared Media, Presentations, Organizational Skills, Account Management, Content Creation, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    109 reviews

    Beginner · Guided Project · Less Than 2 Hours

Searches related to marketing strategy

marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy capstone project
the "who" of the marketing strategy:segmentation & targeting
retail marketing strategy
influencer marketing strategy
fundamentals of marketing strategy
planning a digital marketing strategy
1…979899…360

In summary, here are 10 of our most popular marketing strategy courses

  • Negotiation, Mediation and Conflict Resolution: ESSEC Business School
  • Building Strategic Foresight Capabilities: EDHEC Business School
  • IBM Program Manager: IBM
  • GenAI in Business: Strategies for Successful Execution: University of Michigan
  • Advanced Customer Relationship Management: Microsoft
  • People Analytics: University of Pennsylvania
  • Advertise YouTube Videos with Zapier: Coursera
  • How to increase engagement to Instagram Business profile: Coursera
  • Learn C# by Building Applications: Packt
  • Blockchain Revolution in Financial Services: INSEAD

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok