• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Create a Brand Awareness Survey in Qualtrics

    Skills you'll gain: Brand Awareness, Market Research, Strategic Marketing, Branding, Brand Marketing, User Feedback, Brand Strategy, Marketing, Brand Management, Research, User Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Creo Incubator

    Entrepreneurship: Ideation and Exploring Fundamentals

    Skills you'll gain: Business Modeling, Ideation, Design Thinking, Entrepreneurship, Lean Methodologies, Creative Problem-Solving, Innovation, Business Planning, Business Strategy, Open Mindset, Growth Mindedness, Business, Consumer Behaviour, Adaptability, Sustainable Business, Value Propositions, Prototyping, Growth Strategies

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Target Market, Marketing, Marketing Strategies, Marketing Effectiveness, Sales Strategy, Marketing Planning, Sales Process, Target Audience, Marketing Strategy and Techniques, Digital Marketing Tools, Brand Strategy, Sales, Marketing Analytics, Branding, Business Metrics, Brand Management, Digital Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    66 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Strategic Selling and Account Management

    Skills you'll gain: Account Management, Consultative Selling, Selling Techniques, Performance Measurement, Cross-Functional Team Leadership, Sales Process, Business Risk Management, Consultative Approaches, Relationship Building, Solution Selling, Upselling, Customer Engagement, Strategic Thinking, Stakeholder Engagement, Innovation, Strategic Communication, Stakeholder Analysis, Value Propositions, Business Communication, Business Analytics

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Indian Institute of Technology Guwahati

    User Research Methods and Practices

    Skills you'll gain: User Research, UI/UX Research, Design Research, Competitive Analysis, Qualitative Research, User Experience, User Experience Design, User Centered Design, Research Methodologies, Focus Group, Interviewing Skills, Research, Data Collection, Stakeholder Analysis, Discussion Facilitation, Process Modeling

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Phases of Matter: Solid, Liquid, Gas and Beyond

    Skills you'll gain: Physics, Physical Science, Materials science, Chemistry, Mathematical Modeling, Applied Mathematics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    H

    Hebrew University of Jerusalem

    Sex from Molecules to Elephants

    Skills you'll gain: Biology, Life Sciences, Molecular, Cellular, and Microbiology, Molecular Biology, Environment, Social Sciences, Anatomy, Cell Biology, Taxonomy, Microbiology, Human Development, Physiology

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing e a Jornada do Cliente

    Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Customer experience strategy (CX), Customer Analysis, Consumer Behaviour, Content Marketing, Sales Pipelines, Journey Mapping, Digital Marketing, Digital Media Strategy, Marketing Psychology, Conversion Funnel Analysis, Content Strategy, Brand Strategy

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Monitoring, Streams, and Connectors

    Skills you'll gain: Apache Kafka, Prometheus (Software), Data Governance, Distributed Computing, Data Processing, Data Store, Event Monitoring, Network Monitoring, Systems Architecture, Performance Metric, Network Troubleshooting, Network Architecture

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Strategic Brand Design and Storytelling Systems

    Skills you'll gain: Brand Strategy, Branding, Storytelling, Experience Design, Brand Management, Digital Brand Strategy, Journey Mapping, Brand Awareness, Design Strategies, Customer experience strategy (CX), User Experience Design, Visual Storytelling, Style Guides, Graphic and Visual Design, Marketing Psychology, Cross-Channel Marketing, Integrated Marketing Communications, Consumer Behaviour, Design Elements And Principles

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Fundamentals of Integrated Brand Promotion

    Skills you'll gain: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Marketing, Brand Strategy, Integrated Marketing Communications, Brand Loyalty, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Digital Advertising, Strategic Marketing, Media Strategy, Data-Driven Marketing, Design Thinking

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    AI Agents 101: Tools for Marketing & Business

    Skills you'll gain: Prompt Engineering, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Strategic Marketing, Marketing Analytics, Artificial Intelligence, Generative AI, Agentic systems, Content Development and Management, Digital Marketing, Content Creation, Automation, Business Ethics, Customer experience improvement, Machine Learning, Natural Language Processing, Content Management, Creativity, Ethical Standards And Conduct, Interactive Data Visualization

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

1…979899…141

In summary, here are 10 of our most popular consumer behavior courses

  • Create a Brand Awareness Survey in Qualtrics: Coursera
  • Entrepreneurship: Ideation and Exploring Fundamentals: Creo Incubator
  • Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs: Goldman Sachs
  • Strategic Selling and Account Management: LearnQuest
  • User Research Methods and Practices: Indian Institute of Technology Guwahati
  • Phases of Matter: Solid, Liquid, Gas and Beyond: University of Colorado Boulder
  • Sex from Molecules to Elephants: Hebrew University of Jerusalem
  • Marketing e a Jornada do Cliente: Fundação Instituto de Administração
  • Monitoring, Streams, and Connectors: LearnKartS
  • Strategic Brand Design and Storytelling Systems: Board Infinity

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok